Social Media Management Software - Global Top Players Market Share and Ranking 2025- YH Research

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Social Media Management Software - Global Top Players Market Share and Ranking 2025

Publication Date: 2025-09-21
Report Id: 2438092
Industry: Service & Software
Report Page: 123
Chart: 130

PDF Download

Publication Date: 2025-09-21
Report Id: 2438092
Industry: Service & Software
Report Page: 123
Chart: 130

PDF Download

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Table of Contents
Description
Table of Figures
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1 Market Overview
1.1 Social Media Management Software Definition
1.2 Global Social Media Management Software Market Size and Forecast
1.3 China Social Media Management Software Market Size and Forecast
1.4 Share of China Social Media Management Software Market with Respect to the Global Market
1.5 Social Media Management Software Market Size: China VS Global Growth Rate, 2020-2031
1.6 Social Media Management Software Market Dynamics
1.6.1 Social Media Management Software Market Drivers
1.6.2 Social Media Management Software Market Restraints
1.6.3 Social Media Management Software Industry Trends
1.6.4 Social Media Management Software Industry Policy

2 Global Leading Players and Market Share
2.1 By Revenue of Social Media Management Software, Global Market Share by Company, 2020-2025
2.2 Global Social Media Management Software Participants, Market Position (Tier 1, Tier 2, and Tier 3)
2.3 Global Social Media Management Software Concentration Ratio
2.4 Global Social Media Management Software Mergers & Acquisitions, Expansion Plans
2.5 Global Social Media Management Software Major Companies Product Type
2.6 Head Office and Area Served of Key Players

3 China Leading Players, Market Share and Ranking
3.1 By Revenue of Social Media Management Software, China Market Share by Company, 2020-2025
3.2 China Social Media Management Software Social Media Management Software Participants, Market Position (Tier 1, Tier 2, and Tier 3)

4 Industry Chain Analysis
4.1 Social Media Management Software Industry Chain
4.2 Social Media Management Software Upstream Analysis
4.2.1 Social Media Management Software Core Raw Materials
4.2.2 Main Manufacturers of Social Media Management Software Core Raw Materials
4.3 Midstream Analysis
4.4 Downstream Analysis
4.5 Social Media Management Software Production Mode
4.6 Social Media Management Software Procurement Model
4.7 Social Media Management Software Industry Sales Model and Sales Channels
4.7.1 Social Media Management Software Sales Model
4.7.2 Social Media Management Software Typical Distributors

5 Sights by Type
5.1 Social Media Management Software Classification by Type
5.1.1 Cloud-Based
5.1.2 On-Premises
5.2 by Type, Global Social Media Management Software Consumption Value & CAGR, 2020 VS 2024 VS 2031
5.3 by Type, Global Social Media Management Software Consumption Value, 2020-2031

6 Sights by Application
6.1 Social Media Management Software Segment by Application
6.1.1 Large Enterprises
6.1.2 Medium Organizations
6.1.3 Small Organizations
6.2 by Application, Global Social Media Management Software Consumption Value & CAGR, 2020 VS 2024 VS 2031
6.3 by Application, Global Social Media Management Software Consumption Value, 2020-2031

7 Sales Sights by Region
7.1 By Region, Global Social Media Management Software Consumption Value, 2020 VS 2024 VS 2031
7.2 By Region, Global Social Media Management Software Consumption Value, 2020-2031
7.3 North America
7.3.1 North America Social Media Management Software Market Size & Forecasts, 2020-2031
7.3.2 By Country, North America Social Media Management Software Market Size Market Share
7.4 Europe
7.4.1 Europe Social Media Management Software Market Size & Forecasts, 2020-2031
7.4.2 By Country, Europe Social Media Management Software Market Size Market Share
7.5 Asia Pacific
7.5.1 Asia Pacific Social Media Management Software Market Size & Forecasts, 2020-2031
7.5.2 By Country/Region, Asia Pacific Social Media Management Software Market Size Market Share
7.6 South America
7.6.1 South AmericaSocial Media Management Software Market Size & Forecasts, 2020-2031
7.6.2 By Country, South America Social Media Management Software Market Size Market Share
7.7 Middle East & Africa

8 Sales Sights by Country Level
8.1 By Country, Global Social Media Management Software Market Size & CAGR, 2020 VS 2024 VS 2031
8.2 By Country, Global Social Media Management Software Consumption Value, 2020-2031
8.3 United States
8.3.1 United States Social Media Management Software Market Size, 2020-2031
8.3.2 by Type, United States Social Media Management Software Consumption Value Market Share, 2024 VS 2031
8.3.3 by Application, United States Social Media Management Software Consumption Value Market Share, 2024 VS 2031
8.4 Europe
8.4.1 Europe Social Media Management Software Market Size, 2020-2031
8.4.2 by Type, Europe Social Media Management Software Consumption Value Market Share, 2024 VS 2031
8.4.3 by Application, Europe Social Media Management Software Consumption Value Market Share, 2024 VS 2031
8.5 China
8.5.1 China Social Media Management Software Market Size, 2020-2031
8.5.2 by Type, China Social Media Management Software Consumption Value Market Share, 2024 VS 2031
8.5.3 by Application, China Social Media Management Software Consumption Value Market Share, 2024 VS 2031
8.6 Japan
8.6.1 Japan Social Media Management Software Market Size, 2020-2031
8.6.2 by Type, Japan Social Media Management Software Consumption Value Market Share, 2024 VS 2031
8.6.3 by Application, Japan Social Media Management Software Consumption Value Market Share, 2024 VS 2031
8.7 South Korea
8.7.1 South Korea Social Media Management Software Market Size, 2020-2031
8.7.2 by Type, South Korea Social Media Management Software Consumption Value Market Share, 2024 VS 2031
8.7.3 by Application, South Korea Social Media Management Software Consumption Value Market Share, 2024 VS 2031
8.8 Southeast Asia
8.8.1 Southeast Asia Social Media Management Software Market Size, 2020-2031
8.8.2 by Type, Southeast Asia Social Media Management Software Consumption Value Market Share, 2024 VS 2031
8.8.3 by Application, Southeast Asia Social Media Management Software Consumption Value Market Share, 2024 VS 2031
8.9 India
8.9.1 India Social Media Management Software Market Size, 2020-2031
8.9.2 by Type, India Social Media Management Software Consumption Value Market Share, 2024 VS 2031
8.9.3 by Application, India Social Media Management Software Consumption Value Market Share, 2024 VS 2031
8.10 Middle East & Africa
8.10.1 Middle East & Africa Social Media Management Software Market Size, 2020-2031
8.10.2 by Type, Middle East & Africa Social Media Management Software Consumption Value Market Share, 2024 VS 2031
8.10.3 by Application, Middle East & Africa Social Media Management Software Consumption Value Market Share, 2024 VS 2031

9 Company Profile
9.1 Salesforce
9.1.1 Salesforce Company Information, Head Office, Market Area, and Industry Position
9.1.2 Salesforce Company Profile and Main Business
9.1.3 Salesforce Social Media Management Software Models, Specifications, and Application
9.1.4 Salesforce Social Media Management Software Revenue and Gross Margin, 2020-2025
9.1.5 Salesforce Recent Developments
9.2 Zoho
9.2.1 Zoho Company Information, Head Office, Market Area, and Industry Position
9.2.2 Zoho Company Profile and Main Business
9.2.3 Zoho Social Media Management Software Models, Specifications, and Application
9.2.4 Zoho Social Media Management Software Revenue and Gross Margin, 2020-2025
9.2.5 Zoho Recent Developments
9.3 Meltwater
9.3.1 Meltwater Company Information, Head Office, Market Area, and Industry Position
9.3.2 Meltwater Company Profile and Main Business
9.3.3 Meltwater Social Media Management Software Models, Specifications, and Application
9.3.4 Meltwater Social Media Management Software Revenue and Gross Margin, 2020-2025
9.3.5 Meltwater Recent Developments
9.4 Adobe
9.4.1 Adobe Company Information, Head Office, Market Area, and Industry Position
9.4.2 Adobe Company Profile and Main Business
9.4.3 Adobe Social Media Management Software Models, Specifications, and Application
9.4.4 Adobe Social Media Management Software Revenue and Gross Margin, 2020-2025
9.4.5 Adobe Recent Developments
9.5 Hootsuite
9.5.1 Hootsuite Company Information, Head Office, Market Area, and Industry Position
9.5.2 Hootsuite Company Profile and Main Business
9.5.3 Hootsuite Social Media Management Software Models, Specifications, and Application
9.5.4 Hootsuite Social Media Management Software Revenue and Gross Margin, 2020-2025
9.5.5 Hootsuite Recent Developments
9.6 HubSpot
9.6.1 HubSpot Company Information, Head Office, Market Area, and Industry Position
9.6.2 HubSpot Company Profile and Main Business
9.6.3 HubSpot Social Media Management Software Models, Specifications, and Application
9.6.4 HubSpot Social Media Management Software Revenue and Gross Margin, 2020-2025
9.6.5 HubSpot Recent Developments
9.7 Sprout Social
9.7.1 Sprout Social Company Information, Head Office, Market Area, and Industry Position
9.7.2 Sprout Social Company Profile and Main Business
9.7.3 Sprout Social Social Media Management Software Models, Specifications, and Application
9.7.4 Sprout Social Social Media Management Software Revenue and Gross Margin, 2020-2025
9.7.5 Sprout Social Recent Developments
9.8 Khoros
9.8.1 Khoros Company Information, Head Office, Market Area, and Industry Position
9.8.2 Khoros Company Profile and Main Business
9.8.3 Khoros Social Media Management Software Models, Specifications, and Application
9.8.4 Khoros Social Media Management Software Revenue and Gross Margin, 2020-2025
9.8.5 Khoros Recent Developments
9.9 Oktopost
9.9.1 Oktopost Company Information, Head Office, Market Area, and Industry Position
9.9.2 Oktopost Company Profile and Main Business
9.9.3 Oktopost Social Media Management Software Models, Specifications, and Application
9.9.4 Oktopost Social Media Management Software Revenue and Gross Margin, 2020-2025
9.9.5 Oktopost Recent Developments
9.10 Buffer
9.10.1 Buffer Company Information, Head Office, Market Area, and Industry Position
9.10.2 Buffer Company Profile and Main Business
9.10.3 Buffer Social Media Management Software Models, Specifications, and Application
9.10.4 Buffer Social Media Management Software Revenue and Gross Margin, 2020-2025
9.10.5 Buffer Recent Developments
9.11 Iconosquare
9.11.1 Iconosquare Company Information, Head Office, Market Area, and Industry Position
9.11.2 Iconosquare Company Profile and Main Business
9.11.3 Iconosquare Social Media Management Software Models, Specifications, and Application
9.11.4 Iconosquare Social Media Management Software Revenue and Gross Margin, 2020-2025
9.11.5 Iconosquare Recent Developments
9.12 Crowdfire
9.12.1 Crowdfire Company Information, Head Office, Market Area, and Industry Position
9.12.2 Crowdfire Company Profile and Main Business
9.12.3 Crowdfire Social Media Management Software Models, Specifications, and Application
9.12.4 Crowdfire Social Media Management Software Revenue and Gross Margin, 2020-2025
9.12.5 Crowdfire Recent Developments
9.13 eClincher
9.13.1 eClincher Company Information, Head Office, Market Area, and Industry Position
9.13.2 eClincher Company Profile and Main Business
9.13.3 eClincher Social Media Management Software Models, Specifications, and Application
9.13.4 eClincher Social Media Management Software Revenue and Gross Margin, 2020-2025
9.13.5 eClincher Recent Developments
9.14 MavSocial
9.14.1 MavSocial Company Information, Head Office, Market Area, and Industry Position
9.14.2 MavSocial Company Profile and Main Business
9.14.3 MavSocial Social Media Management Software Models, Specifications, and Application
9.14.4 MavSocial Social Media Management Software Revenue and Gross Margin, 2020-2025
9.14.5 MavSocial Recent Developments
9.15 Agorapulse
9.15.1 Agorapulse Company Information, Head Office, Market Area, and Industry Position
9.15.2 Agorapulse Company Profile and Main Business
9.15.3 Agorapulse Social Media Management Software Models, Specifications, and Application
9.15.4 Agorapulse Social Media Management Software Revenue and Gross Margin, 2020-2025
9.15.5 Agorapulse Recent Developments
9.16 CoSchedule
9.16.1 CoSchedule Company Information, Head Office, Market Area, and Industry Position
9.16.2 CoSchedule Company Profile and Main Business
9.16.3 CoSchedule Social Media Management Software Models, Specifications, and Application
9.16.4 CoSchedule Social Media Management Software Revenue and Gross Margin, 2020-2025
9.16.5 CoSchedule Recent Developments
9.17 Sked Social
9.17.1 Sked Social Company Information, Head Office, Market Area, and Industry Position
9.17.2 Sked Social Company Profile and Main Business
9.17.3 Sked Social Social Media Management Software Models, Specifications, and Application
9.17.4 Sked Social Social Media Management Software Revenue and Gross Margin, 2020-2025
9.17.5 Sked Social Recent Developments
9.18 Sendible
9.18.1 Sendible Company Information, Head Office, Market Area, and Industry Position
9.18.2 Sendible Company Profile and Main Business
9.18.3 Sendible Social Media Management Software Models, Specifications, and Application
9.18.4 Sendible Social Media Management Software Revenue and Gross Margin, 2020-2025
9.18.5 Sendible Recent Developments
9.19 MeetEdgar
9.19.1 MeetEdgar Company Information, Head Office, Market Area, and Industry Position
9.19.2 MeetEdgar Company Profile and Main Business
9.19.3 MeetEdgar Social Media Management Software Models, Specifications, and Application
9.19.4 MeetEdgar Social Media Management Software Revenue and Gross Margin, 2020-2025
9.19.5 MeetEdgar Recent Developments
9.20 Post Planner
9.20.1 Post Planner Company Information, Head Office, Market Area, and Industry Position
9.20.2 Post Planner Company Profile and Main Business
9.20.3 Post Planner Social Media Management Software Models, Specifications, and Application
9.20.4 Post Planner Social Media Management Software Revenue and Gross Margin, 2020-2025
9.20.5 Post Planner Recent Developments
9.21 SocialPilot
9.21.1 SocialPilot Company Information, Head Office, Market Area, and Industry Position
9.21.2 SocialPilot Company Profile and Main Business
9.21.3 SocialPilot Social Media Management Software Models, Specifications, and Application
9.21.4 SocialPilot Social Media Management Software Revenue and Gross Margin, 2020-2025
9.21.5 SocialPilot Recent Developments

10 Conclusion

11 Appendix
11.1 Research Methodology
11.2 Data Source
11.2.1 Secondary Sources
11.2.2 Primary Sources
11.3 Market Estimation Model
11.4 Disclaimer

According to YH Research, the global market for Social Media Management Software should grow from US$ 5565 million in 2024 to US$ 16410 million by 2031, with a CAGR of 16.8% for the period of 2025-2031.

Social media management software (SMMS) is an application program or software suite module that facilitates an organization's ability to successfully engage in social media across different communication channels. SMMS is used to monitor inbound and outbound conversations, document social marketing initiatives and evaluate the usefulness of a social media presence.

Social Media Management Software

Unit: US$ M

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In-depth insight into market trends

Market Development Opportunities & Main Driving Factors
The global digital transformation wave is injecting robust momentum into the social media management software market. The deep integration of artificial intelligence and big data technologies has significantly enhanced content recommendation accuracy and user interaction efficiency. Intelligent algorithms can now parse vast amounts of user behavior data in real-time, providing enterprises with unprecedented decision-making support. The proliferation of 5G networks and innovations in mobile devices are further unleashing market potential, with high-definition video streaming and immersive virtual social experiences rapidly becoming mainstream demands. The explosive growth of short-form video and live-stream e-commerce, in particular, has fueled strong demand for integrated management solutions. Policy incentives also play a notable role; multiple countries have designated the digital economy as a strategic priority, encouraging increased investment in digital marketing tools through tax benefits and innovation subsidies. Chinese companies, leveraging technological iteration and ecosystem integration capabilities, are accelerating their expansion into the international market.

Market Challenges, Risks, & Restraints
Industry competition is intensifying, with international giants and emerging firms vying for market share. Product homogenization is increasing, putting continuous pressure on profit margins, and significant gaps remain in core technologies such as sentiment analysis and cross-platform integration capabilities. Privacy protection and data security risks are becoming increasingly prominent. Stricter global regulatory policies require companies to devote more resources to compliance, with regulations like the EU's GDPR raising the barriers for cross-border operations. User demands for content authenticity and brand integrity are becoming more stringent. The misuse of AI-generated content could undermine consumer trust and trigger brand reputation crises. Additionally, supply chain fluctuations and the pressure of technological iteration pose challenges to sustained innovation capabilities.

Downstream Demand Trends
Downstream demand is characterized by refinement and cross-border integration. The retail and entertainment industries are leading the adoption of intelligent management tools for precision marketing and user engagement, with features for short-form video content management and live-stream analytics becoming industry standards. The enterprise service market is growing rapidly, as small and medium-sized enterprises increasingly turn to cloud-based solutions to reduce operational costs and enhance brand influence. Demand for personalized customization and data-driven decision-making spans multiple sectors, including finance, education, and even public services. Technological innovation continues to drive demand evolution: immersive experiences such as augmented reality (AR) filters and virtual reality (VR) showrooms are redefining the boundaries of social commerce. Simultaneously, privacy protection and green computing principles are profoundly influencing product design directions and procurement standards.

This report studies and analyses global Social Media Management Software status and future trends, to help determine the Social Media Management Software market size of the total market opportunity by Type, by Application, by company, and by region & country. This report is a detailed and comprehensive analysis of the world market for Social Media Management Software, and provides market size (US$ million) and Year-over-Year growth, considering 2024 as the base year.

For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.

To assess the competitive environment within the market including supplier revenue, market share, and company profiles.

Highlights
(1) Global Social Media Management Software market size, history data 2020-2025, and forecast data 2026 -2031, (US$ million)
(2) Global Social Media Management Software by company, revenue, market share and industry ranking 2020-2025, (US$ million)
(3) China Social Media Management Software by company, revenue, market share and industry ranking 2020-2025, (US$ million)
(4) Global Social Media Management Software key consuming regions, consumption value and demand structure
(5) Social Media Management Software industry chains, upstream, midstream and downstream
Market segment by players, this report covers
Salesforce
Zoho
Meltwater
Adobe
Hootsuite
HubSpot
Sprout Social
Khoros
Oktopost
Buffer
Iconosquare
Crowdfire
eClincher
MavSocial
Agorapulse
CoSchedule
Sked Social
Sendible
MeetEdgar
Post Planner
SocialPilot

Market segment by Type, covers
Cloud-Based
On-Premises

Market segment by Application, can be divided into
Large Enterprises
Medium Organizations
Small Organizations

Market segment by regions, regional analysis covers
North America (United States, Canada, and Mexico)
Europe (Germany, France, UK, Russia, Italy, and Rest of Europe)
Asia-Pacific (China, Japan, South Korea, India, Southeast Asia, Australia, and Rest of Asia-Pacific)
South America (Brazil, Rest of South America)
Middle East & Africa
Report Includes:
Chapter 1: to describe Social Media Management Software product scope, global consumption value, China consumption value, development opportunities, challenges, trends, and policies.
Chapter 2: Global Social Media Management Software market share and ranking of major manufacturers, revenue, 2020-2025
Chapter 3: China Social Media Management Software market share and ranking of major manufacturers, revenue, 2020-2025
Chapter 4: Social Media Management Software industry chain, upstream, medium-stream, and downstream.
Chapter 5: Segment by Type, consumption value, percent & CAGR, 2020-2031
Chapter 6: Segment by Application, consumption value, percent & CAGR, 2020-2031
Chapter 7: Segment in regional level, consumption value, percent & CAGR, 2020-2031
Chapter 8: Segment in country level, consumption value, percent & CAGR, 2020-2031
Chapter 9: Company profile, introducing the basic situation of the main companies in the market in detail, including product specifications, application, recent development, revenue, gross margin.
Chapter 10: Conclusions