User Experience (UX) - Global Top Players Market Share and Ranking 2026- YH Research

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User Experience (UX) - Global Top Players Market Share and Ranking 2026

Publication Date: 2026-01-05
Report Id: 2830100
Industry: Service & Software
Report Page: 127
Chart: 127

PDF Download

Publication Date: 2026-01-05
Report Id: 2830100
Industry: Service & Software
Report Page: 127
Chart: 127

PDF Download

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Table of Contents
Description
Table of Figures
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1 Market Overview
1.1 User Experience (UX) Definition
1.2 Global User Experience (UX) Market Size and Forecast
1.3 Japan User Experience (UX) Market Size and Forecast
1.4 Share of Japan User Experience (UX) Market with Respect to the Global Market
1.5 User Experience (UX) Market Size: Japan VS Global Growth Rate, 2021-2032
1.6 User Experience (UX) Market Dynamics
1.6.1 User Experience (UX) Market Drivers
1.6.2 User Experience (UX) Market Restraints
1.6.3 User Experience (UX) Industry Trends
1.6.4 User Experience (UX) Industry Policy

2 Global Leading Players and Market Share
2.1 By Revenue of User Experience (UX), Global Market Share by Company, 2021-2026
2.2 Global User Experience (UX) Participants, Market Position (Tier 1, Tier 2, and Tier 3)
2.3 Global User Experience (UX) Concentration Ratio
2.4 Global User Experience (UX) Mergers & Acquisitions, Expansion Plans
2.5 Global User Experience (UX) Major Companies Product Type
2.6 Head Office and Area Served of Key Players

3 Japan Leading Players, Market Share and Ranking
3.1 By Revenue of User Experience (UX), Japan Market Share by Company, 2021-2026
3.2 Japan User Experience (UX) User Experience (UX) Participants, Market Position (Tier 1, Tier 2, and Tier 3)

4 Industry Chain Analysis
4.1 User Experience (UX) Industry Chain
4.2 User Experience (UX) Upstream Analysis
4.2.1 User Experience (UX) Core Raw Materials
4.2.2 Main Manufacturers of User Experience (UX) Core Raw Materials
4.3 Midstream Analysis
4.4 Downstream Analysis
4.5 User Experience (UX) Production Mode
4.6 User Experience (UX) Procurement Model
4.7 User Experience (UX) Industry Sales Model and Sales Channels
4.7.1 User Experience (UX) Sales Model
4.7.2 User Experience (UX) Typical Distributors

5 Sights User Experience (UX) Market Classification
5.1 User Experience (UX) Classification by Type
5.1.1 Cloud Based
5.1.2 On-Premises
5.1.3 by Type, Global User Experience (UX) Consumption Value & CAGR, 2021 VS 2025 VS 2032
5.1.4 by Type, Global User Experience (UX) Consumption Value, 2021-2032
5.2 User Experience (UX) Classification by Solutions
5.2.1 Software
5.2.2 Services
5.2.3 by Solutions, Global User Experience (UX) Consumption Value & CAGR, 2021 VS 2025 VS 2032
5.2.4 by Solutions, Global User Experience (UX) Consumption Value, 2021-2032
5.3 User Experience (UX) Classification by Industry
5.3.1 B2C
5.3.2 B2B
5.3.3 Government/Public Institutions
5.3.4 Others
5.3.5 by Industry, Global User Experience (UX) Consumption Value & CAGR, 2021 VS 2025 VS 2032
5.3.6 by Industry, Global User Experience (UX) Consumption Value, 2021-2032

6 Sights by Application
6.1 User Experience (UX) Segment by Application
6.1.1 Large Enterprises
6.1.2 SMEs
6.2 by Application, Global User Experience (UX) Consumption Value & CAGR, 2021 VS 2025 VS 2032
6.3 by Application, Global User Experience (UX) Consumption Value, 2021-2032

7 Sales Sights by Region
7.1 By Region, Global User Experience (UX) Consumption Value, 2021 VS 2025 VS 2032
7.2 By Region, Global User Experience (UX) Consumption Value, 2021-2032
7.3 North America
7.3.1 North America User Experience (UX) Market Size & Forecasts, 2021-2032
7.3.2 By Country, North America User Experience (UX) Market Size Market Share
7.4 Europe
7.4.1 Europe User Experience (UX) Market Size & Forecasts, 2021-2032
7.4.2 By Country, Europe User Experience (UX) Market Size Market Share
7.5 Asia Pacific
7.5.1 Asia Pacific User Experience (UX) Market Size & Forecasts, 2021-2032
7.5.2 By Country/Region, Asia Pacific User Experience (UX) Market Size Market Share
7.6 South America
7.6.1 South AmericaUser Experience (UX) Market Size & Forecasts, 2021-2032
7.6.2 By Country, South America User Experience (UX) Market Size Market Share
7.7 Middle East & Africa

8 Sales Sights by Country Level
8.1 By Country, Global User Experience (UX) Market Size & CAGR, 2021 VS 2025 VS 2032
8.2 By Country, Global User Experience (UX) Consumption Value, 2021-2032
8.3 United States
8.3.1 United States User Experience (UX) Market Size, 2021-2032
8.3.2 by Type, United States User Experience (UX) Consumption Value Market Share, 2025 VS 2032
8.3.3 by Application, United States User Experience (UX) Consumption Value Market Share, 2025 VS 2032
8.4 Europe
8.4.1 Europe User Experience (UX) Market Size, 2021-2032
8.4.2 by Type, Europe User Experience (UX) Consumption Value Market Share, 2025 VS 2032
8.4.3 by Application, Europe User Experience (UX) Consumption Value Market Share, 2025 VS 2032
8.5 China
8.5.1 China User Experience (UX) Market Size, 2021-2032
8.5.2 by Type, China User Experience (UX) Consumption Value Market Share, 2025 VS 2032
8.5.3 by Application, China User Experience (UX) Consumption Value Market Share, 2025 VS 2032
8.6 Japan
8.6.1 Japan User Experience (UX) Market Size, 2021-2032
8.6.2 by Type, Japan User Experience (UX) Consumption Value Market Share, 2025 VS 2032
8.6.3 by Application, Japan User Experience (UX) Consumption Value Market Share, 2025 VS 2032
8.7 South Korea
8.7.1 South Korea User Experience (UX) Market Size, 2021-2032
8.7.2 by Type, South Korea User Experience (UX) Consumption Value Market Share, 2025 VS 2032
8.7.3 by Application, South Korea User Experience (UX) Consumption Value Market Share, 2025 VS 2032
8.8 Southeast Asia
8.8.1 Southeast Asia User Experience (UX) Market Size, 2021-2032
8.8.2 by Type, Southeast Asia User Experience (UX) Consumption Value Market Share, 2025 VS 2032
8.8.3 by Application, Southeast Asia User Experience (UX) Consumption Value Market Share, 2025 VS 2032
8.9 India
8.9.1 India User Experience (UX) Market Size, 2021-2032
8.9.2 by Type, India User Experience (UX) Consumption Value Market Share, 2025 VS 2032
8.9.3 by Application, India User Experience (UX) Consumption Value Market Share, 2025 VS 2032
8.10 Middle East & Africa
8.10.1 Middle East & Africa User Experience (UX) Market Size, 2021-2032
8.10.2 by Type, Middle East & Africa User Experience (UX) Consumption Value Market Share, 2025 VS 2032
8.10.3 by Application, Middle East & Africa User Experience (UX) Consumption Value Market Share, 2025 VS 2032

9 Company Profile
9.1 UserTesting
9.1.1 UserTesting Company Information, Head Office, Market Area, and Industry Position
9.1.2 UserTesting Company Profile and Main Business
9.1.3 UserTesting User Experience (UX) Models, Specifications, and Application
9.1.4 UserTesting User Experience (UX) Revenue and Gross Margin, 2021-2026
9.1.5 UserTesting Recent Developments
9.2 Qualtrics
9.2.1 Qualtrics Company Information, Head Office, Market Area, and Industry Position
9.2.2 Qualtrics Company Profile and Main Business
9.2.3 Qualtrics User Experience (UX) Models, Specifications, and Application
9.2.4 Qualtrics User Experience (UX) Revenue and Gross Margin, 2021-2026
9.2.5 Qualtrics Recent Developments
9.3 Hotjar
9.3.1 Hotjar Company Information, Head Office, Market Area, and Industry Position
9.3.2 Hotjar Company Profile and Main Business
9.3.3 Hotjar User Experience (UX) Models, Specifications, and Application
9.3.4 Hotjar User Experience (UX) Revenue and Gross Margin, 2021-2026
9.3.5 Hotjar Recent Developments
9.4 Lookback
9.4.1 Lookback Company Information, Head Office, Market Area, and Industry Position
9.4.2 Lookback Company Profile and Main Business
9.4.3 Lookback User Experience (UX) Models, Specifications, and Application
9.4.4 Lookback User Experience (UX) Revenue and Gross Margin, 2021-2026
9.4.5 Lookback Recent Developments
9.5 Userlytics
9.5.1 Userlytics Company Information, Head Office, Market Area, and Industry Position
9.5.2 Userlytics Company Profile and Main Business
9.5.3 Userlytics User Experience (UX) Models, Specifications, and Application
9.5.4 Userlytics User Experience (UX) Revenue and Gross Margin, 2021-2026
9.5.5 Userlytics Recent Developments
9.6 Lyssna
9.6.1 Lyssna Company Information, Head Office, Market Area, and Industry Position
9.6.2 Lyssna Company Profile and Main Business
9.6.3 Lyssna User Experience (UX) Models, Specifications, and Application
9.6.4 Lyssna User Experience (UX) Revenue and Gross Margin, 2021-2026
9.6.5 Lyssna Recent Developments
9.7 Trymata
9.7.1 Trymata Company Information, Head Office, Market Area, and Industry Position
9.7.2 Trymata Company Profile and Main Business
9.7.3 Trymata User Experience (UX) Models, Specifications, and Application
9.7.4 Trymata User Experience (UX) Revenue and Gross Margin, 2021-2026
9.7.5 Trymata Recent Developments
9.8 Woopra
9.8.1 Woopra Company Information, Head Office, Market Area, and Industry Position
9.8.2 Woopra Company Profile and Main Business
9.8.3 Woopra User Experience (UX) Models, Specifications, and Application
9.8.4 Woopra User Experience (UX) Revenue and Gross Margin, 2021-2026
9.8.5 Woopra Recent Developments
9.9 SurveyMonkey
9.9.1 SurveyMonkey Company Information, Head Office, Market Area, and Industry Position
9.9.2 SurveyMonkey Company Profile and Main Business
9.9.3 SurveyMonkey User Experience (UX) Models, Specifications, and Application
9.9.4 SurveyMonkey User Experience (UX) Revenue and Gross Margin, 2021-2026
9.9.5 SurveyMonkey Recent Developments
9.10 Sago
9.10.1 Sago Company Information, Head Office, Market Area, and Industry Position
9.10.2 Sago Company Profile and Main Business
9.10.3 Sago User Experience (UX) Models, Specifications, and Application
9.10.4 Sago User Experience (UX) Revenue and Gross Margin, 2021-2026
9.10.5 Sago Recent Developments
9.11 User Interviews
9.11.1 User Interviews Company Information, Head Office, Market Area, and Industry Position
9.11.2 User Interviews Company Profile and Main Business
9.11.3 User Interviews User Experience (UX) Models, Specifications, and Application
9.11.4 User Interviews User Experience (UX) Revenue and Gross Margin, 2021-2026
9.11.5 User Interviews Recent Developments
9.12 Maze
9.12.1 Maze Company Information, Head Office, Market Area, and Industry Position
9.12.2 Maze Company Profile and Main Business
9.12.3 Maze User Experience (UX) Models, Specifications, and Application
9.12.4 Maze User Experience (UX) Revenue and Gross Margin, 2021-2026
9.12.5 Maze Recent Developments
9.13 Loop11
9.13.1 Loop11 Company Information, Head Office, Market Area, and Industry Position
9.13.2 Loop11 Company Profile and Main Business
9.13.3 Loop11 User Experience (UX) Models, Specifications, and Application
9.13.4 Loop11 User Experience (UX) Revenue and Gross Margin, 2021-2026
9.13.5 Loop11 Recent Developments
9.14 UXtweak
9.14.1 UXtweak Company Information, Head Office, Market Area, and Industry Position
9.14.2 UXtweak Company Profile and Main Business
9.14.3 UXtweak User Experience (UX) Models, Specifications, and Application
9.14.4 UXtweak User Experience (UX) Revenue and Gross Margin, 2021-2026
9.14.5 UXtweak Recent Developments
9.15 UserFeel
9.15.1 UserFeel Company Information, Head Office, Market Area, and Industry Position
9.15.2 UserFeel Company Profile and Main Business
9.15.3 UserFeel User Experience (UX) Models, Specifications, and Application
9.15.4 UserFeel User Experience (UX) Revenue and Gross Margin, 2021-2026
9.15.5 UserFeel Recent Developments
9.16 UXArmy
9.16.1 UXArmy Company Information, Head Office, Market Area, and Industry Position
9.16.2 UXArmy Company Profile and Main Business
9.16.3 UXArmy User Experience (UX) Models, Specifications, and Application
9.16.4 UXArmy User Experience (UX) Revenue and Gross Margin, 2021-2026
9.16.5 UXArmy Recent Developments
9.17 Respondent
9.17.1 Respondent Company Information, Head Office, Market Area, and Industry Position
9.17.2 Respondent Company Profile and Main Business
9.17.3 Respondent User Experience (UX) Models, Specifications, and Application
9.17.4 Respondent User Experience (UX) Revenue and Gross Margin, 2021-2026
9.17.5 Respondent Recent Developments
9.18 FullStory
9.18.1 FullStory Company Information, Head Office, Market Area, and Industry Position
9.18.2 FullStory Company Profile and Main Business
9.18.3 FullStory User Experience (UX) Models, Specifications, and Application
9.18.4 FullStory User Experience (UX) Revenue and Gross Margin, 2021-2026
9.18.5 FullStory Recent Developments
9.19 Contentsquare
9.19.1 Contentsquare Company Information, Head Office, Market Area, and Industry Position
9.19.2 Contentsquare Company Profile and Main Business
9.19.3 Contentsquare User Experience (UX) Models, Specifications, and Application
9.19.4 Contentsquare User Experience (UX) Revenue and Gross Margin, 2021-2026
9.19.5 Contentsquare Recent Developments
9.20 SurveySparrow
9.20.1 SurveySparrow Company Information, Head Office, Market Area, and Industry Position
9.20.2 SurveySparrow Company Profile and Main Business
9.20.3 SurveySparrow User Experience (UX) Models, Specifications, and Application
9.20.4 SurveySparrow User Experience (UX) Revenue and Gross Margin, 2021-2026
9.20.5 SurveySparrow Recent Developments
9.21 Jotform
9.21.1 Jotform Company Information, Head Office, Market Area, and Industry Position
9.21.2 Jotform Company Profile and Main Business
9.21.3 Jotform User Experience (UX) Models, Specifications, and Application
9.21.4 Jotform User Experience (UX) Revenue and Gross Margin, 2021-2026
9.21.5 Jotform Recent Developments
9.22 InMoment
9.22.1 InMoment Company Information, Head Office, Market Area, and Industry Position
9.22.2 InMoment Company Profile and Main Business
9.22.3 InMoment User Experience (UX) Models, Specifications, and Application
9.22.4 InMoment User Experience (UX) Revenue and Gross Margin, 2021-2026
9.22.5 InMoment Recent Developments
9.23 Medallia
9.23.1 Medallia Company Information, Head Office, Market Area, and Industry Position
9.23.2 Medallia Company Profile and Main Business
9.23.3 Medallia User Experience (UX) Models, Specifications, and Application
9.23.4 Medallia User Experience (UX) Revenue and Gross Margin, 2021-2026
9.23.5 Medallia Recent Developments
9.24 Forsta
9.24.1 Forsta Company Information, Head Office, Market Area, and Industry Position
9.24.2 Forsta Company Profile and Main Business
9.24.3 Forsta User Experience (UX) Models, Specifications, and Application
9.24.4 Forsta User Experience (UX) Revenue and Gross Margin, 2021-2026
9.24.5 Forsta Recent Developments

10 Conclusion

11 Appendix
11.1 Research Methodology
11.2 Data Source
11.2.1 Secondary Sources
11.2.2 Primary Sources
11.3 Market Estimation Model
11.4 Disclaimer

According to YH Research, the global market for User Experience (UX) should grow from US$ 767 million in 2025 to US$ 1725 million by 2032, with a CAGR of 11.9% for the period of 2026-2032.

User Experience (UX) refers to the overall outcome of a user's experience formed throughout the full journey of encountering, understanding, using, and continuously evaluating a product or service, encompassing usability, efficiency, emotional response, and perceived value. UX is not limited to whether an interface "looks good"; it focuses on whether users can successfully complete real-world tasks with minimal cognitive and operational effort, while receiving a consistent, reliable experience that builds trust and satisfaction. In mainstream industry practice, UX is typically managed as a closed loop of "research–design–validation–monitoring–optimization": collecting the voice of the customer via survey and experience-management platforms, validating flows and information architecture through usability testing and interviews, identifying friction points through behavioral insights such as heatmaps and session replay, and linking these insights with product analytics and experimentation to quantify the impact of changes and drive continuous iteration—ultimately improving satisfaction while supporting key business outcomes such as conversion, retention, and brand advocacy.

User Experience (UX)

According to YH Research, the global market for User Experience (UX) should grow from US$ 767 million in 2025 to US$ 1725 million by 2032, with a CAGR of 11.9% for the period of 2026-2032.

Unit: US$ M

www.yhresearch.com

In-depth insight into market trends

Market Development Opportunities & Main Driving Factors
As customer acquisition costs rise and "growth from the installed base" becomes the dominant theme, UX is evolving from "UI aesthetics" into a measurable growth asset. Enterprises are investing in user research, behavioral analytics, and experience management to improve conversion, retention, and loyalty through data-driven operating models—while embedded AI accelerates personalization and insight generation. Corporate annual reports also highlight the value of data and AI in enhancing digital experiences and end-to-end customer journey management. Customer-experience-related markets are projected to sustain 10%+ CAGR over 2025–2033, driven by cloud-based CX solutions and AI-enhanced automation, with a majority of CX decision-makers planning to grow budgets at or above inflation. Meanwhile, regulators' focus on transparency, fairness, and consumer trust strengthens demand for provable and auditable experience governance—creating incremental opportunities for compliant UX and experience analytics tools.

Market Challenges, Risks, & Restraints
UX toolchains inherently touch behavioral signals and interaction-level data, making privacy and security compliance a go/no-go threshold rather than a cost line item. The expanding set of privacy/data protection laws—now compounded by emerging AI governance—raises ongoing compliance burdens across data collection, processing, and automated decisioning, with potential exposure to penalties, litigation, negative publicity, and forced changes in business practices. In parallel, enforcement against deceptive design (dark patterns), advertising transparency gaps, and data access issues brings product and interface decisions into the compliance spotlight, increasing remediation risk and delivery complexity. Combined with macro uncertainty and tighter software procurement scrutiny, buyers demand verifiable ROI, stronger integration, and end-to-end data connectivity—while M&A-driven consolidation and vendor shakeouts intensify competitive pressure.

Downstream Demand Trends
Downstream demand is shifting from "point tools" to "platformized closed loops." Capabilities represented by user research (e.g., UserTesting/Lookback), VoC and surveys (e.g., Qualtrics/SurveyMonkey), behavioral insight (e.g., Hotjar), and customer data analytics (e.g., Woopra) are converging toward unified data foundations and workflows—linking insight creation, experimentation, and journey optimization. Corporate reporting shows continued investment in insights, automation, audience creation, and personalized delivery—accelerating the integration of "experience + data + AI." AI is also reshaping delivery economics via auto-summarization, theme clustering, predictive insights, and intelligent engagement, while market views expect AI and automation to keep transforming CX-related stacks. Under privacy and digital fairness scrutiny, "data-minimizing, explainable, traceable" experience analytics and governance will gain traction in highly regulated verticals such as finance, healthcare, and public services.

This report studies and analyses global User Experience (UX) status and future trends, to help determine the User Experience (UX) market size of the total market opportunity by Type, by Application, by company, and by region & country. This report is a detailed and comprehensive analysis of the world market for User Experience (UX), and provides market size (US$ million) and Year-over-Year growth, considering 2025 as the base year.

For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.

To assess the competitive environment within the market including supplier revenue, market share, and company profiles.

Highlights
(1) Global User Experience (UX) market size, history data 2021-2025, and forecast data 2026 -2032, (US$ million)
(2) Global User Experience (UX) by company, revenue, market share and industry ranking 2021-2026, (US$ million)
(3) Japan User Experience (UX) by company, revenue, market share and industry ranking 2021-2026, (US$ million)
(4) Global User Experience (UX) key consuming regions, consumption value and demand structure
(5) User Experience (UX) industry chains, upstream, midstream and downstream
Market segment by players, this report covers
    UserTesting
    Qualtrics
    Hotjar
    Lookback
    Userlytics
    Lyssna
    Trymata
    Woopra
    SurveyMonkey
    Sago
    User Interviews
    Maze
    Loop11
    UXtweak
    UserFeel
    UXArmy
    Respondent
    FullStory
    Contentsquare
    SurveySparrow
    Jotform
    InMoment
    Medallia
    Forsta

Market segment by Type, covers
    Cloud Based
    On-Premises

Market segment by Solutions, covers
    Software
    Services

Market segment by Industry, covers
    B2C
    B2B
    Government/Public Institutions
    Others

Market segment by Application, can be divided into
    Large Enterprises
    SMEs

Market segment by regions, regional analysis covers
North America (United States, Canada, and Mexico)
Europe (Germany, France, UK, Russia, Italy, and Rest of Europe)
Asia-Pacific (China, Japan, South Korea, India, Southeast Asia, Australia, and Rest of Asia-Pacific)
South America (Brazil, Rest of South America)
Middle East & Africa
Report Includes:
Chapter 1: to describe User Experience (UX) product scope, global consumption value, Japan consumption value, development opportunities, challenges, trends, and policies
Chapter 2: Global User Experience (UX) market share and ranking of major manufacturers, revenue, 2021-2026
Chapter 3: Japan User Experience (UX) market share and ranking of major manufacturers, revenue, 2021-2026
Chapter 4: User Experience (UX) industry chain, upstream, medium-stream, and downstream
Chapter 5: Segment by Type, consumption value, percent & CAGR, 2021-2032
Chapter 6: Segment by Application, consumption value, percent & CAGR, 2021-2032
Chapter 7: Segment in regional level, consumption value, percent & CAGR, 2021-2032
Chapter 8: Segment in country level, consumption value, percent & CAGR, 2021-2032
Chapter 9: Company profile, introducing the basic situation of the main companies in the market in detail, including product specifications, application, recent development, revenue, gross margin
Chapter 10: Conclusions