2025-2031 Global Agritourism Industry Research & Trends Analysis Report- YH Research

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2025-2031 Global Agritourism Industry Research & Trends Analysis Report

Publication Date: 2025-11-19
Report Id: 2507591
Industry: New Technology
Report Page: 151
Chart: 155

PDF Download

Publication Date: 2025-11-19
Report Id: 2507591
Industry: New Technology
Report Page: 151
Chart: 155

PDF Download

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Table of Contents
Description
Table of Figures
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1 Market Overview
1.1 Product Overview and Scope of Agritourism
1.2 Global Agritourism Market Size and Forecast
1.3 China Agritourism Market Size and Forecast
1.4 China Percentage in Global Market
1.4.1 By Revenue, China Agritourism Share in Global Market, 2020-2031
1.4.2 Agritourism Market Size: China VS Global, 2020-2031
1.5 Agritourism Market Dynamics
1.5.1 Agritourism Market Drivers
1.5.2 Agritourism Market Restraints
1.5.3 Agritourism Industry Trends
1.5.4 Agritourism Industry Policy

2 Competitive Landscape by Company
2.1 Global Agritourism Revenue by Company, 2020-2025
2.2 Global Agritourism Participants, Market Position (Tier 1, Tier 2, and Tier 3)
2.3 Global Agritourism Concentration Ratio
2.4 Global Agritourism Mergers & Acquisitions, Expansion Plans
2.5 Global Agritourism Manufacturers Product Type
2.6 Global Geographic Distribution of Agritourism Companies

3 China Competitive Situation by Company
3.1 China Agritourism Revenue by Company, 2020-2025
3.2 China Agritourism Agritourism Participants, Market Position (Tier 1, Tier 2, and Tier 3)
3.3 China Agritourism Market, Revenue Percentage of Local Players VS Foreign Players (2020-2031)

4 Industry Chain Analysis
4.1 Agritourism Industry Chain
4.2 Agritourism Upstream Analysis
4.3 Agritourism Midstream Analysis
4.4 Agritourism Downstream Analysis

5 Sights by Type
5.1 Agritourism Classification by Type
5.1.1 Direct-market Agritourism
5.1.2 Experience and Education Agritourism
5.1.3 Event and Recreation Agritourism
5.2 by Type, Global Agritourism Market Size & CAGR, 2020 VS 2024 VS 2031
5.3 by Type, Global Agritourism Market Size, 2020-2031

6 Sights by Traveler
6.1 Agritourism Segment by Traveler
6.1.1 Below 30 Years Old
6.1.2 30-40 Years Old
6.1.3 40-50 Years Old
6.1.4 Above 50 Years Old
6.2 by Traveler, Global Agritourism Market Size & CAGR, 2020 VS 2024 VS 2031
6.3 by Traveler, Global Agritourism Market Size, 2020-2031

7 Sights by Region
7.1 By Region, Global Agritourism Market Size, 2020 VS 2024 VS 2031
7.2 By Region, Global Agritourism Market Size, 2020-2031
7.3 North America
7.3.1 North America Agritourism Market Size & Forecasts, 2020-2031
7.3.2 By Country, North America Agritourism Market Size Market Share
7.4 Europe
7.4.1 Europe Agritourism Market Size & Forecasts, 2020-2031
7.4.2 By Country, Europe Agritourism Market Size Market Share
7.5 Asia Pacific
7.5.1 Asia Pacific Agritourism Market Size & Forecasts, 2020-2031
7.5.2 By Country/Region, Asia Pacific Agritourism Market Size Market Share
7.6 South America
7.6.1 South America Agritourism Market Size & Forecasts, 2020-2031
7.6.2 By Country, South America Agritourism Market Size Market Share
7.7 Middle East & Africa

8 Sights by Country Level
8.1 By Country, Global Agritourism Market Size & CAGR，2020 VS 2024 VS 2031
8.2 By Country, Global Agritourism Market Size, 2020-2031
8.3 United States
8.3.1 United States Agritourism Market Size, 2020-2031
8.3.2 By Company, United States Agritourism Revenue Market Share, 2024
8.3.3 by Type, United States Agritourism Revenue Market Share, 2024 VS 2031
8.3.4 by Traveler, United States Agritourism Revenue Market Share, 2024 VS 2031
8.4 Europe
8.4.1 Europe Agritourism Market Size, 2020-2031
8.4.2 By Company, Europe Agritourism Revenue Market Share, 2024
8.4.3 by Type, Europe Agritourism Revenue Market Share, 2024 VS 2031
8.4.4 by Traveler, Europe Agritourism Revenue Market Share, 2024 VS 2031
8.5 China
8.5.1 China Agritourism Market Size, 2020-2031
8.5.2 By Company, China Agritourism Revenue Market Share, 2024
8.5.3 by Type, China Agritourism Revenue Market Share, 2024 VS 2031
8.5.4 by Traveler, China Agritourism Revenue Market Share, 2024 VS 2031
8.6 Japan
8.6.1 Japan Agritourism Market Size, 2020-2031
8.6.2 By Company, Japan Agritourism Revenue Market Share, 2024
8.6.3 by Type, Japan Agritourism Revenue Market Share, 2024 VS 2031
8.6.4 by Traveler, Japan Agritourism Revenue Market Share, 2024 VS 2031
8.7 South Korea
8.7.1 South Korea Agritourism Market Size, 2020-2031
8.7.2 By Company, South Korea Agritourism Revenue Market Share, 2024
8.7.3 by Type, South Korea Agritourism Revenue Market Share, 2024 VS 2031
8.7.4 by Traveler, South Korea Agritourism Revenue Market Share, 2024 VS 2031
8.8 Southeast Asia
8.8.1 Southeast Asia Agritourism Market Size, 2020-2031
8.8.2 By Company, Southeast Asia Agritourism Revenue Market Share, 2024
8.8.3 by Type, Southeast Asia Agritourism Revenue Market Share, 2024 VS 2031
8.8.4 by Traveler, Southeast Asia Agritourism Revenue Market Share, 2024 VS 2031
8.9 India
8.9.1 India Agritourism Market Size, 2020-2031
8.9.2 By Company, India Agritourism Revenue Market Share, 2024
8.9.3 by Type, India Agritourism Revenue Market Share, 2024 VS 2031
8.9.4 by Traveler, India Agritourism Revenue Market Share, 2024 VS 2031
8.10 Middle East & Africa
8.10.1 Middle East & Africa Agritourism Market Size, 2020-2031
8.10.2 By Company, Middle East & Africa Agritourism Revenue Market Share, 2024
8.10.3 by Type, Middle East & Africa Agritourism Revenue Market Share, 2024 VS 2031
8.10.4 by Traveler, Middle East & Africa Agritourism Revenue Market Share, 2024 VS 2031

9 Company Profile
9.1 Expedia Group
9.1.1 Expedia Group Company Information, Head Office, Market Area, and Industry Position
9.1.2 Expedia Group Company Profile and Main Business
9.1.3 Expedia Group Agritourism Models, Specifications, and Application
9.1.4 Expedia Group Agritourism Revenue and Gross Margin, 2020-2025
9.1.5 Expedia Group Recent Developments
9.2 Booking Holdings (Priceline Group)
9.2.1 Booking Holdings (Priceline Group) Company Information, Head Office, Market Area, and Industry Position
9.2.2 Booking Holdings (Priceline Group) Company Profile and Main Business
9.2.3 Booking Holdings (Priceline Group) Agritourism Models, Specifications, and Application
9.2.4 Booking Holdings (Priceline Group) Agritourism Revenue and Gross Margin, 2020-2025
9.2.5 Booking Holdings (Priceline Group) Recent Developments
9.3 China Travel
9.3.1 China Travel Company Information, Head Office, Market Area, and Industry Position
9.3.2 China Travel Company Profile and Main Business
9.3.3 China Travel Agritourism Models, Specifications, and Application
9.3.4 China Travel Agritourism Revenue and Gross Margin, 2020-2025
9.3.5 China Travel Recent Developments
9.4 China CYTS Tours Holding
9.4.1 China CYTS Tours Holding Company Information, Head Office, Market Area, and Industry Position
9.4.2 China CYTS Tours Holding Company Profile and Main Business
9.4.3 China CYTS Tours Holding Agritourism Models, Specifications, and Application
9.4.4 China CYTS Tours Holding Agritourism Revenue and Gross Margin, 2020-2025
9.4.5 China CYTS Tours Holding Recent Developments
9.5 American Express Global Business Travel (GBT)
9.5.1 American Express Global Business Travel (GBT) Company Information, Head Office, Market Area, and Industry Position
9.5.2 American Express Global Business Travel (GBT) Company Profile and Main Business
9.5.3 American Express Global Business Travel (GBT) Agritourism Models, Specifications, and Application
9.5.4 American Express Global Business Travel (GBT) Agritourism Revenue and Gross Margin, 2020-2025
9.5.5 American Express Global Business Travel (GBT) Recent Developments
9.6 BCD Group
9.6.1 BCD Group Company Information, Head Office, Market Area, and Industry Position
9.6.2 BCD Group Company Profile and Main Business
9.6.3 BCD Group Agritourism Models, Specifications, and Application
9.6.4 BCD Group Agritourism Revenue and Gross Margin, 2020-2025
9.6.5 BCD Group Recent Developments
9.7 Travel Leaders Group
9.7.1 Travel Leaders Group Company Information, Head Office, Market Area, and Industry Position
9.7.2 Travel Leaders Group Company Profile and Main Business
9.7.3 Travel Leaders Group Agritourism Models, Specifications, and Application
9.7.4 Travel Leaders Group Agritourism Revenue and Gross Margin, 2020-2025
9.7.5 Travel Leaders Group Recent Developments
9.8 Fareportal
9.8.1 Fareportal Company Information, Head Office, Market Area, and Industry Position
9.8.2 Fareportal Company Profile and Main Business
9.8.3 Fareportal Agritourism Models, Specifications, and Application
9.8.4 Fareportal Agritourism Revenue and Gross Margin, 2020-2025
9.8.5 Fareportal Recent Developments
9.9 AAA Travel
9.9.1 AAA Travel Company Information, Head Office, Market Area, and Industry Position
9.9.2 AAA Travel Company Profile and Main Business
9.9.3 AAA Travel Agritourism Models, Specifications, and Application
9.9.4 AAA Travel Agritourism Revenue and Gross Margin, 2020-2025
9.9.5 AAA Travel Recent Developments
9.10 Corporate Travel Management
9.10.1 Corporate Travel Management Company Information, Head Office, Market Area, and Industry Position
9.10.2 Corporate Travel Management Company Profile and Main Business
9.10.3 Corporate Travel Management Agritourism Models, Specifications, and Application
9.10.4 Corporate Travel Management Agritourism Revenue and Gross Margin, 2020-2025
9.10.5 Corporate Travel Management Recent Developments
9.11 Travel and Transport
9.11.1 Travel and Transport Company Information, Head Office, Market Area, and Industry Position
9.11.2 Travel and Transport Company Profile and Main Business
9.11.3 Travel and Transport Agritourism Models, Specifications, and Application
9.11.4 Travel and Transport Agritourism Revenue and Gross Margin, 2020-2025
9.11.5 Travel and Transport Recent Developments
9.12 AlTour International
9.12.1 AlTour International Company Information, Head Office, Market Area, and Industry Position
9.12.2 AlTour International Company Profile and Main Business
9.12.3 AlTour International Agritourism Models, Specifications, and Application
9.12.4 AlTour International Agritourism Revenue and Gross Margin, 2020-2025
9.12.5 AlTour International Recent Developments
9.13 Direct Travel
9.13.1 Direct Travel Company Information, Head Office, Market Area, and Industry Position
9.13.2 Direct Travel Company Profile and Main Business
9.13.3 Direct Travel Agritourism Models, Specifications, and Application
9.13.4 Direct Travel Agritourism Revenue and Gross Margin, 2020-2025
9.13.5 Direct Travel Recent Developments
9.14 World Travel Inc.
9.14.1 World Travel Inc. Company Information, Head Office, Market Area, and Industry Position
9.14.2 World Travel Inc. Company Profile and Main Business
9.14.3 World Travel Inc. Agritourism Models, Specifications, and Application
9.14.4 World Travel Inc. Agritourism Revenue and Gross Margin, 2020-2025
9.14.5 World Travel Inc. Recent Developments
9.15 Omega World Travel
9.15.1 Omega World Travel Company Information, Head Office, Market Area, and Industry Position
9.15.2 Omega World Travel Company Profile and Main Business
9.15.3 Omega World Travel Agritourism Models, Specifications, and Application
9.15.4 Omega World Travel Agritourism Revenue and Gross Margin, 2020-2025
9.15.5 Omega World Travel Recent Developments
9.16 Frosch
9.16.1 Frosch Company Information, Head Office, Market Area, and Industry Position
9.16.2 Frosch Company Profile and Main Business
9.16.3 Frosch Agritourism Models, Specifications, and Application
9.16.4 Frosch Agritourism Revenue and Gross Margin, 2020-2025
9.16.5 Frosch Recent Developments
9.17 JTB Corporation
9.17.1 JTB Corporation Company Information, Head Office, Market Area, and Industry Position
9.17.2 JTB Corporation Company Profile and Main Business
9.17.3 JTB Corporation Agritourism Models, Specifications, and Application
9.17.4 JTB Corporation Agritourism Revenue and Gross Margin, 2020-2025
9.17.5 JTB Corporation Recent Developments
9.18 Ovation Travel Group
9.18.1 Ovation Travel Group Company Information, Head Office, Market Area, and Industry Position
9.18.2 Ovation Travel Group Company Profile and Main Business
9.18.3 Ovation Travel Group Agritourism Models, Specifications, and Application
9.18.4 Ovation Travel Group Agritourism Revenue and Gross Margin, 2020-2025
9.18.5 Ovation Travel Group Recent Developments
9.19 World Travel Holdings
9.19.1 World Travel Holdings Company Information, Head Office, Market Area, and Industry Position
9.19.2 World Travel Holdings Company Profile and Main Business
9.19.3 World Travel Holdings Agritourism Models, Specifications, and Application
9.19.4 World Travel Holdings Agritourism Revenue and Gross Margin, 2020-2025
9.19.5 World Travel Holdings Recent Developments
9.20 TUI Group
9.20.1 TUI Group Company Information, Head Office, Market Area, and Industry Position
9.20.2 TUI Group Company Profile and Main Business
9.20.3 TUI Group Agritourism Models, Specifications, and Application
9.20.4 TUI Group Agritourism Revenue and Gross Margin, 2020-2025
9.20.5 TUI Group Recent Developments
9.21 Natural Habitat Adventures
9.21.1 Natural Habitat Adventures Company Information, Head Office, Market Area, and Industry Position
9.21.2 Natural Habitat Adventures Company Profile and Main Business
9.21.3 Natural Habitat Adventures Agritourism Models, Specifications, and Application
9.21.4 Natural Habitat Adventures Agritourism Revenue and Gross Margin, 2020-2025
9.21.5 Natural Habitat Adventures Recent Developments
9.22 Abercrombie & Kent Group
9.22.1 Abercrombie & Kent Group Company Information, Head Office, Market Area, and Industry Position
9.22.2 Abercrombie & Kent Group Company Profile and Main Business
9.22.3 Abercrombie & Kent Group Agritourism Models, Specifications, and Application
9.22.4 Abercrombie & Kent Group Agritourism Revenue and Gross Margin, 2020-2025
9.22.5 Abercrombie & Kent Group Recent Developments
9.23 InnerAsia Travels
9.23.1 InnerAsia Travels Company Information, Head Office, Market Area, and Industry Position
9.23.2 InnerAsia Travels Company Profile and Main Business
9.23.3 InnerAsia Travels Agritourism Models, Specifications, and Application
9.23.4 InnerAsia Travels Agritourism Revenue and Gross Margin, 2020-2025
9.23.5 InnerAsia Travels Recent Developments
9.24 Butterfield & Robinson
9.24.1 Butterfield & Robinson Company Information, Head Office, Market Area, and Industry Position
9.24.2 Butterfield & Robinson Company Profile and Main Business
9.24.3 Butterfield & Robinson Agritourism Models, Specifications, and Application
9.24.4 Butterfield & Robinson Agritourism Revenue and Gross Margin, 2020-2025
9.24.5 Butterfield & Robinson Recent Developments

10 Conclusion

11 Appendix
11.1 Research Methodology
11.2 Data Source
11.2.1 Secondary Sources
11.2.2 Primary Sources
11.3 Market Estimation Model
11.4 Disclaimer

According to YH Research, the global market for Agritourism should grow from US$ 10848 million in 2024 to US$ 23346 million by 2031, with a CAGR of 11.6% for the period of 2025-2031.

Agritourism is a form of tourism centered around rural natural landscapes, agricultural production processes, local culture, and rural life as its core attractions. Its value lies not only in short-term visitor revenue but also in the long-term diversification of the rural economy, the asset development for grain farmers and small-scale owners, and the activation of ecological and cultural capital. A professional agritourism complex serves both as an experiential consumption scenario and an operational platform for local public goods: by integrating elements such as agricultural production, handicrafts, seasonal festivals, educational experiences, and ecological restoration into sellable experiential chains, it forms a closed loop of "scenario–service–community benefits." Its governance models often involve public-private partnerships, cooperatives, and digital platform collaborations, emphasizing sustainability and the alignment of local interests, thereby avoiding the short-term and spillover issues associated with traditional sightseeing.

Agritourism

According to YH Research, the global market for Agritourism should grow from US$ 10848 million in 2024 to US$ 23346 million by 2031, with a CAGR of 11.6% for the period of 2025-2031.

Unit: US$ M

www.yhresearch.com

In-depth insight into market trends

Market Opportunities and Driving Factors: What forces are driving agritourism to become a long-term strategic opportunity?
The drivers of agritourism come from multiple levels: On the consumer side, there is growing demand from urban residents for natural, low-density experiences and cultural needs centered on a "return to locality," with a particular preference for immersive, participatory agricultural experiences. On the technological front, online booking, mobile payment, social content, and generative AI seamlessly connect dispersed farm stays, experiences, and transportation, improving the efficiency of supply-demand matching. Platform-based distribution lowers barriers to entry (platform-type companies continue to launch relevant features to support the discoverability of long-tail destinations). At the policy level, many countries prioritize rural revitalization and regional balanced development as main themes, supporting the improvement of rural reception capacity through financial incentives, infrastructure, and tourism promotion. Challenges also exist: insufficient operational capabilities, limits on public service capacity, ecological and cultural carrying capacity risks, and governance challenges related to misaligned interests due to over-commercialization. The aforementioned policies and trends play a significant role in driving progress at the national level.

Industry/Supply Chain: Who are the upstream players in agritourism, and how is value absorbed downstream?
The upstream primarily consists of agricultural producers, artisans, local governments, and infrastructure providers. Agricultural entities provide venues, products, and experiential content. The midstream includes operators and product developers (cooperatives, homestay operators, experience design studios) and distribution channels (traditional travel agencies and online travel platforms). The downstream focuses on consumers and the urban distribution ecosystem, where online platforms, travel agencies, and corporate team-building channels are responsible for customer aggregation, marketing, and fulfillment coordination. Representative enterprises and nodes include global online distribution and experience platforms (Expedia Group, Booking Holdings, TUI, etc.), which play significant roles in distribution and product visibility; localized travel agencies and agricultural cooperatives are responsible for experience realization and community benefit distribution. The trend in industrial chain governance is evolving from a hybrid model of "distributed experience production + platform-based distribution + government/fund-type support" towards more standardized and measurable value distribution.

Market Segmentation Trends: Which application scenarios and user groups are forming the fastest-growing segments?
Demand in agritourism is converging towards several types of scenarios: The first category centers on "deep experiences," such as farming/handicraft workshops and participatory picking experiences, attracting the family and educational travel markets. The second category is "slow travel"-oriented products like rural homestays, wellness, and healing retreats, targeting mid-to-high-end long-stay demand. The third category involves cultural heritage and festival economies, driving short-term surge traffic through local festivals and craft experiences. The fourth category is the rural migration of corporate team-building and small conferences. Currently, the fastest-growing segments are often composite forms of "experience + homestay"—that is, using accommodation as a hub to bundle agricultural experiences, local cuisine, and cultural activities for sale; digital distribution and community marketing are reducing customer acquisition costs and driving repeat purchases in this segment. Trend insights and product innovation from online platforms continuously reshape demand-side preferences.

Regional Trends: Which regions show differentiated opportunities on both the production and consumption ends?
The North American market is characterized by policy and funding support orientation, with parallel private operations and non-profit support; federal and state-level rural development programs provide funding and technical support for local small-scale projects. In China, driven by the national rural revitalization strategy and local tourism festivals, there is an emphasis on systematic development including village branding, integration of agriculture and tourism, and supporting rural public services. Europe places importance on sustainability and ecological carrying capacity (enhancing rural connectivity through policy and regional cooperation), while the market shows stable long-term demand for slow tourism and cultural experiences. Other regions (Latin America, Africa) present opportunities in ecology and community-oriented projects, often aided by international cooperation and funds to promote capacity building. Overall, developed markets are driven more by experience upgrades and supply governance, while developing markets are driven by policy promotion and basic capacity building.

Latest Developments
August 16, 2023: The State Council English website released an action plan, indicating that cultural and tourism departments will guide counties to enrich tourism products and explore innovative business models to support rural income growth, emphasizing the direction of government promotion and the integration of tourism products；
July 18, 2024: The UN Tourism Organization and the TUI Care Foundation signed a cooperation agreement in Madrid, aiming to support rural artisans and craftspeople in Africa and other places through tourism, promoting the sustainable development of rural destinations and micro-funding projects；
October 30, 2024: Booking.com announced the expansion of its AI-driven travel planning and personalization features, indicating that major online distribution platforms are incorporating generative AI capabilities into itinerary planning and destination discovery. This will further lower the discoverability threshold for long-tail rural destinations and impact downstream distribution efficiency.

This report aims to provide a comprehensive study of the global market for Agritourism. Report Highlights:
(1) Global Agritourism market size (value), history data from 2020-2024, and forecast data from 2025 to 2031.

(2) Global Agritourism market competitive situation, revenue, and market share, from 2020 to 2024.

(3) China Agritourism market competitive situation, revenue, and market share, from 2020 to 2024.

(4) Global Agritourism segment by region (or country), key regions cover the United States, Europe, China, Japan, South Korea, Southeast Asia, and India, etc.

(5) Global Agritourism segment by Type, and by Traveler, and regional segment by Type, and by Traveler.

(6) Agritourism industry supply chain, upstream, midstream, and downstream analysis.

Market segment by regions, regional analysis covers
North America (United States, Canada, and Mexico)
Europe (Germany, France, UK, Russia, Italy, and Rest of Europe)
Asia-Pacific (China, Japan, South Korea, India, Southeast Asia, Australia, and Rest of Asia-Pacific)
South America (Brazil, Rest of South America)
Middle East & Africa
Market segment by Type, covers
Direct-market Agritourism
Experience and Education Agritourism
Event and Recreation Agritourism

Market segment by Traveler, can be divided into
Below 30 Years Old
30-40 Years Old
40-50 Years Old
Above 50 Years Old

Market segment by players, this report covers
Expedia Group
Booking Holdings (Priceline Group)
China Travel
China CYTS Tours Holding
American Express Global Business Travel (GBT)
BCD Group
Travel Leaders Group
Fareportal
AAA Travel
Corporate Travel Management
Travel and Transport
AlTour International
Direct Travel
World Travel Inc.
Omega World Travel
Frosch
JTB Corporation
Ovation Travel Group
World Travel Holdings
TUI Group
Natural Habitat Adventures
Abercrombie & Kent Group
InnerAsia Travels
Butterfield & Robinson