2025-2031 Global Leisure Tourism Agriculture Industry Research & Trends Analysis Report- YH Research

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2025-2031 Global Leisure Tourism Agriculture Industry Research & Trends Analysis Report

Publication Date: 2025-10-13
Report Id: 2507563
Industry: Agriculture
Report Page: 152
Chart: 151

PDF Download

Publication Date: 2025-10-13
Report Id: 2507563
Industry: Agriculture
Report Page: 152
Chart: 151

PDF Download

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Table of Contents
Description
Table of Figures
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1 Market Overview
1.1 Product Overview and Scope of Leisure Tourism Agriculture
1.2 Global Leisure Tourism Agriculture Market Size and Forecast
1.3 China Leisure Tourism Agriculture Market Size and Forecast
1.4 China Percentage in Global Market
1.4.1 By Revenue, China Leisure Tourism Agriculture Share in Global Market, 2020-2031
1.4.2 Leisure Tourism Agriculture Market Size: China VS Global, 2020-2031
1.5 Leisure Tourism Agriculture Market Dynamics
1.5.1 Leisure Tourism Agriculture Market Drivers
1.5.2 Leisure Tourism Agriculture Market Restraints
1.5.3 Leisure Tourism Agriculture Industry Trends
1.5.4 Leisure Tourism Agriculture Industry Policy

2 Competitive Landscape by Company
2.1 Global Leisure Tourism Agriculture Revenue by Company, 2020-2025
2.2 Global Leisure Tourism Agriculture Participants, Market Position (Tier 1, Tier 2, and Tier 3)
2.3 Global Leisure Tourism Agriculture Concentration Ratio
2.4 Global Leisure Tourism Agriculture Mergers & Acquisitions, Expansion Plans
2.5 Global Leisure Tourism Agriculture Manufacturers Product Type
2.6 Global Geographic Distribution of Leisure Tourism Agriculture Companies

3 China Competitive Situation by Company
3.1 China Leisure Tourism Agriculture Revenue by Company, 2020-2025
3.2 China Leisure Tourism Agriculture Leisure Tourism Agriculture Participants, Market Position (Tier 1, Tier 2, and Tier 3)
3.3 China Leisure Tourism Agriculture Market, Revenue Percentage of Local Players VS Foreign Players (2020-2031)

4 Industry Chain Analysis
4.1 Leisure Tourism Agriculture Industry Chain
4.2 Leisure Tourism Agriculture Upstream Analysis
4.3 Leisure Tourism Agriculture Midstream Analysis
4.4 Leisure Tourism Agriculture Downstream Analysis

5 Sights by Type
5.1 Leisure Tourism Agriculture Classification by Type
5.1.1 Direct-Market Agritourism
5.1.2 Experience and Education Agritourism
5.1.3 Event and Recreation Agritourism
5.2 by Type, Global Leisure Tourism Agriculture Market Size & CAGR, 2020 VS 2024 VS 2031
5.3 by Type, Global Leisure Tourism Agriculture Market Size, 2020-2031

6 Sights by Application
6.1 Leisure Tourism Agriculture Segment by Application
6.1.1 Below 30 Years Old
6.1.2 30-40 Years Old
6.1.3 40-50 Years Old
6.1.4 Above 50 Years Old
6.2 by Application, Global Leisure Tourism Agriculture Market Size & CAGR, 2020 VS 2024 VS 2031
6.3 by Application, Global Leisure Tourism Agriculture Market Size, 2020-2031

7 Sights by Region
7.1 By Region, Global Leisure Tourism Agriculture Market Size, 2020 VS 2024 VS 2031
7.2 By Region, Global Leisure Tourism Agriculture Market Size, 2020-2031
7.3 North America
7.3.1 North America Leisure Tourism Agriculture Market Size & Forecasts, 2020-2031
7.3.2 By Country, North America Leisure Tourism Agriculture Market Size Market Share
7.4 Europe
7.4.1 Europe Leisure Tourism Agriculture Market Size & Forecasts, 2020-2031
7.4.2 By Country, Europe Leisure Tourism Agriculture Market Size Market Share
7.5 Asia Pacific
7.5.1 Asia Pacific Leisure Tourism Agriculture Market Size & Forecasts, 2020-2031
7.5.2 By Country/Region, Asia Pacific Leisure Tourism Agriculture Market Size Market Share
7.6 South America
7.6.1 South America Leisure Tourism Agriculture Market Size & Forecasts, 2020-2031
7.6.2 By Country, South America Leisure Tourism Agriculture Market Size Market Share
7.7 Middle East & Africa

8 Sights by Country Level
8.1 By Country, Global Leisure Tourism Agriculture Market Size & CAGR，2020 VS 2024 VS 2031
8.2 By Country, Global Leisure Tourism Agriculture Market Size, 2020-2031
8.3 United States
8.3.1 United States Leisure Tourism Agriculture Market Size, 2020-2031
8.3.2 By Company, United States Leisure Tourism Agriculture Revenue Market Share, 2024
8.3.3 by Type, United States Leisure Tourism Agriculture Revenue Market Share, 2024 VS 2031
8.3.4 by Application, United States Leisure Tourism Agriculture Revenue Market Share, 2024 VS 2031
8.4 Europe
8.4.1 Europe Leisure Tourism Agriculture Market Size, 2020-2031
8.4.2 By Company, Europe Leisure Tourism Agriculture Revenue Market Share, 2024
8.4.3 by Type, Europe Leisure Tourism Agriculture Revenue Market Share, 2024 VS 2031
8.4.4 by Application, Europe Leisure Tourism Agriculture Revenue Market Share, 2024 VS 2031
8.5 China
8.5.1 China Leisure Tourism Agriculture Market Size, 2020-2031
8.5.2 By Company, China Leisure Tourism Agriculture Revenue Market Share, 2024
8.5.3 by Type, China Leisure Tourism Agriculture Revenue Market Share, 2024 VS 2031
8.5.4 by Application, China Leisure Tourism Agriculture Revenue Market Share, 2024 VS 2031
8.6 Japan
8.6.1 Japan Leisure Tourism Agriculture Market Size, 2020-2031
8.6.2 By Company, Japan Leisure Tourism Agriculture Revenue Market Share, 2024
8.6.3 by Type, Japan Leisure Tourism Agriculture Revenue Market Share, 2024 VS 2031
8.6.4 by Application, Japan Leisure Tourism Agriculture Revenue Market Share, 2024 VS 2031
8.7 South Korea
8.7.1 South Korea Leisure Tourism Agriculture Market Size, 2020-2031
8.7.2 By Company, South Korea Leisure Tourism Agriculture Revenue Market Share, 2024
8.7.3 by Type, South Korea Leisure Tourism Agriculture Revenue Market Share, 2024 VS 2031
8.7.4 by Application, South Korea Leisure Tourism Agriculture Revenue Market Share, 2024 VS 2031
8.8 Southeast Asia
8.8.1 Southeast Asia Leisure Tourism Agriculture Market Size, 2020-2031
8.8.2 By Company, Southeast Asia Leisure Tourism Agriculture Revenue Market Share, 2024
8.8.3 by Type, Southeast Asia Leisure Tourism Agriculture Revenue Market Share, 2024 VS 2031
8.8.4 by Application, Southeast Asia Leisure Tourism Agriculture Revenue Market Share, 2024 VS 2031
8.9 India
8.9.1 India Leisure Tourism Agriculture Market Size, 2020-2031
8.9.2 By Company, India Leisure Tourism Agriculture Revenue Market Share, 2024
8.9.3 by Type, India Leisure Tourism Agriculture Revenue Market Share, 2024 VS 2031
8.9.4 by Application, India Leisure Tourism Agriculture Revenue Market Share, 2024 VS 2031
8.10 Middle East & Africa
8.10.1 Middle East & Africa Leisure Tourism Agriculture Market Size, 2020-2031
8.10.2 By Company, Middle East & Africa Leisure Tourism Agriculture Revenue Market Share, 2024
8.10.3 by Type, Middle East & Africa Leisure Tourism Agriculture Revenue Market Share, 2024 VS 2031
8.10.4 by Application, Middle East & Africa Leisure Tourism Agriculture Revenue Market Share, 2024 VS 2031

9 Company Profile
9.1 Expedia Group
9.1.1 Expedia Group Company Information, Head Office, Market Area, and Industry Position
9.1.2 Expedia Group Company Profile and Main Business
9.1.3 Expedia Group Leisure Tourism Agriculture Models, Specifications, and Application
9.1.4 Expedia Group Leisure Tourism Agriculture Revenue and Gross Margin, 2020-2025
9.1.5 Expedia Group Recent Developments
9.2 Booking Holdings (Priceline Group)
9.2.1 Booking Holdings (Priceline Group) Company Information, Head Office, Market Area, and Industry Position
9.2.2 Booking Holdings (Priceline Group) Company Profile and Main Business
9.2.3 Booking Holdings (Priceline Group) Leisure Tourism Agriculture Models, Specifications, and Application
9.2.4 Booking Holdings (Priceline Group) Leisure Tourism Agriculture Revenue and Gross Margin, 2020-2025
9.2.5 Booking Holdings (Priceline Group) Recent Developments
9.3 China Travel
9.3.1 China Travel Company Information, Head Office, Market Area, and Industry Position
9.3.2 China Travel Company Profile and Main Business
9.3.3 China Travel Leisure Tourism Agriculture Models, Specifications, and Application
9.3.4 China Travel Leisure Tourism Agriculture Revenue and Gross Margin, 2020-2025
9.3.5 China Travel Recent Developments
9.4 China CYTS Tours Holding
9.4.1 China CYTS Tours Holding Company Information, Head Office, Market Area, and Industry Position
9.4.2 China CYTS Tours Holding Company Profile and Main Business
9.4.3 China CYTS Tours Holding Leisure Tourism Agriculture Models, Specifications, and Application
9.4.4 China CYTS Tours Holding Leisure Tourism Agriculture Revenue and Gross Margin, 2020-2025
9.4.5 China CYTS Tours Holding Recent Developments
9.5 American Express Global Business Travel (GBT)
9.5.1 American Express Global Business Travel (GBT) Company Information, Head Office, Market Area, and Industry Position
9.5.2 American Express Global Business Travel (GBT) Company Profile and Main Business
9.5.3 American Express Global Business Travel (GBT) Leisure Tourism Agriculture Models, Specifications, and Application
9.5.4 American Express Global Business Travel (GBT) Leisure Tourism Agriculture Revenue and Gross Margin, 2020-2025
9.5.5 American Express Global Business Travel (GBT) Recent Developments
9.6 BCD Group
9.6.1 BCD Group Company Information, Head Office, Market Area, and Industry Position
9.6.2 BCD Group Company Profile and Main Business
9.6.3 BCD Group Leisure Tourism Agriculture Models, Specifications, and Application
9.6.4 BCD Group Leisure Tourism Agriculture Revenue and Gross Margin, 2020-2025
9.6.5 BCD Group Recent Developments
9.7 Travel Leaders Group
9.7.1 Travel Leaders Group Company Information, Head Office, Market Area, and Industry Position
9.7.2 Travel Leaders Group Company Profile and Main Business
9.7.3 Travel Leaders Group Leisure Tourism Agriculture Models, Specifications, and Application
9.7.4 Travel Leaders Group Leisure Tourism Agriculture Revenue and Gross Margin, 2020-2025
9.7.5 Travel Leaders Group Recent Developments
9.8 Fareportal
9.8.1 Fareportal Company Information, Head Office, Market Area, and Industry Position
9.8.2 Fareportal Company Profile and Main Business
9.8.3 Fareportal Leisure Tourism Agriculture Models, Specifications, and Application
9.8.4 Fareportal Leisure Tourism Agriculture Revenue and Gross Margin, 2020-2025
9.8.5 Fareportal Recent Developments
9.9 AAA Travel
9.9.1 AAA Travel Company Information, Head Office, Market Area, and Industry Position
9.9.2 AAA Travel Company Profile and Main Business
9.9.3 AAA Travel Leisure Tourism Agriculture Models, Specifications, and Application
9.9.4 AAA Travel Leisure Tourism Agriculture Revenue and Gross Margin, 2020-2025
9.9.5 AAA Travel Recent Developments
9.10 Corporate Travel Management
9.10.1 Corporate Travel Management Company Information, Head Office, Market Area, and Industry Position
9.10.2 Corporate Travel Management Company Profile and Main Business
9.10.3 Corporate Travel Management Leisure Tourism Agriculture Models, Specifications, and Application
9.10.4 Corporate Travel Management Leisure Tourism Agriculture Revenue and Gross Margin, 2020-2025
9.10.5 Corporate Travel Management Recent Developments
9.11 Travel and Transport
9.11.1 Travel and Transport Company Information, Head Office, Market Area, and Industry Position
9.11.2 Travel and Transport Company Profile and Main Business
9.11.3 Travel and Transport Leisure Tourism Agriculture Models, Specifications, and Application
9.11.4 Travel and Transport Leisure Tourism Agriculture Revenue and Gross Margin, 2020-2025
9.11.5 Travel and Transport Recent Developments
9.12 AlTour International
9.12.1 AlTour International Company Information, Head Office, Market Area, and Industry Position
9.12.2 AlTour International Company Profile and Main Business
9.12.3 AlTour International Leisure Tourism Agriculture Models, Specifications, and Application
9.12.4 AlTour International Leisure Tourism Agriculture Revenue and Gross Margin, 2020-2025
9.12.5 AlTour International Recent Developments
9.13 Direct Travel
9.13.1 Direct Travel Company Information, Head Office, Market Area, and Industry Position
9.13.2 Direct Travel Company Profile and Main Business
9.13.3 Direct Travel Leisure Tourism Agriculture Models, Specifications, and Application
9.13.4 Direct Travel Leisure Tourism Agriculture Revenue and Gross Margin, 2020-2025
9.13.5 Direct Travel Recent Developments
9.14 World Travel Inc.
9.14.1 World Travel Inc. Company Information, Head Office, Market Area, and Industry Position
9.14.2 World Travel Inc. Company Profile and Main Business
9.14.3 World Travel Inc. Leisure Tourism Agriculture Models, Specifications, and Application
9.14.4 World Travel Inc. Leisure Tourism Agriculture Revenue and Gross Margin, 2020-2025
9.14.5 World Travel Inc. Recent Developments
9.15 Omega World Travel
9.15.1 Omega World Travel Company Information, Head Office, Market Area, and Industry Position
9.15.2 Omega World Travel Company Profile and Main Business
9.15.3 Omega World Travel Leisure Tourism Agriculture Models, Specifications, and Application
9.15.4 Omega World Travel Leisure Tourism Agriculture Revenue and Gross Margin, 2020-2025
9.15.5 Omega World Travel Recent Developments
9.16 Frosch
9.16.1 Frosch Company Information, Head Office, Market Area, and Industry Position
9.16.2 Frosch Company Profile and Main Business
9.16.3 Frosch Leisure Tourism Agriculture Models, Specifications, and Application
9.16.4 Frosch Leisure Tourism Agriculture Revenue and Gross Margin, 2020-2025
9.16.5 Frosch Recent Developments
9.17 JTB Corporation
9.17.1 JTB Corporation Company Information, Head Office, Market Area, and Industry Position
9.17.2 JTB Corporation Company Profile and Main Business
9.17.3 JTB Corporation Leisure Tourism Agriculture Models, Specifications, and Application
9.17.4 JTB Corporation Leisure Tourism Agriculture Revenue and Gross Margin, 2020-2025
9.17.5 JTB Corporation Recent Developments
9.18 Ovation Travel Group
9.18.1 Ovation Travel Group Company Information, Head Office, Market Area, and Industry Position
9.18.2 Ovation Travel Group Company Profile and Main Business
9.18.3 Ovation Travel Group Leisure Tourism Agriculture Models, Specifications, and Application
9.18.4 Ovation Travel Group Leisure Tourism Agriculture Revenue and Gross Margin, 2020-2025
9.18.5 Ovation Travel Group Recent Developments
9.19 World Travel Holdings
9.19.1 World Travel Holdings Company Information, Head Office, Market Area, and Industry Position
9.19.2 World Travel Holdings Company Profile and Main Business
9.19.3 World Travel Holdings Leisure Tourism Agriculture Models, Specifications, and Application
9.19.4 World Travel Holdings Leisure Tourism Agriculture Revenue and Gross Margin, 2020-2025
9.19.5 World Travel Holdings Recent Developments
9.20 TUI Group
9.20.1 TUI Group Company Information, Head Office, Market Area, and Industry Position
9.20.2 TUI Group Company Profile and Main Business
9.20.3 TUI Group Leisure Tourism Agriculture Models, Specifications, and Application
9.20.4 TUI Group Leisure Tourism Agriculture Revenue and Gross Margin, 2020-2025
9.20.5 TUI Group Recent Developments
9.21 Natural Habitat Adventures
9.21.1 Natural Habitat Adventures Company Information, Head Office, Market Area, and Industry Position
9.21.2 Natural Habitat Adventures Company Profile and Main Business
9.21.3 Natural Habitat Adventures Leisure Tourism Agriculture Models, Specifications, and Application
9.21.4 Natural Habitat Adventures Leisure Tourism Agriculture Revenue and Gross Margin, 2020-2025
9.21.5 Natural Habitat Adventures Recent Developments
9.22 Abercrombie & Kent Group
9.22.1 Abercrombie & Kent Group Company Information, Head Office, Market Area, and Industry Position
9.22.2 Abercrombie & Kent Group Company Profile and Main Business
9.22.3 Abercrombie & Kent Group Leisure Tourism Agriculture Models, Specifications, and Application
9.22.4 Abercrombie & Kent Group Leisure Tourism Agriculture Revenue and Gross Margin, 2020-2025
9.22.5 Abercrombie & Kent Group Recent Developments
9.23 InnerAsia Travels
9.23.1 InnerAsia Travels Company Information, Head Office, Market Area, and Industry Position
9.23.2 InnerAsia Travels Company Profile and Main Business
9.23.3 InnerAsia Travels Leisure Tourism Agriculture Models, Specifications, and Application
9.23.4 InnerAsia Travels Leisure Tourism Agriculture Revenue and Gross Margin, 2020-2025
9.23.5 InnerAsia Travels Recent Developments
9.24 Butterfield & Robinson
9.24.1 Butterfield & Robinson Company Information, Head Office, Market Area, and Industry Position
9.24.2 Butterfield & Robinson Company Profile and Main Business
9.24.3 Butterfield & Robinson Leisure Tourism Agriculture Models, Specifications, and Application
9.24.4 Butterfield & Robinson Leisure Tourism Agriculture Revenue and Gross Margin, 2020-2025
9.24.5 Butterfield & Robinson Recent Developments

10 Conclusion

11 Appendix
11.1 Research Methodology
11.2 Data Source
11.2.1 Secondary Sources
11.2.2 Primary Sources
11.3 Market Estimation Model
11.4 Disclaimer

According to YH Research, the global market for Leisure Tourism Agriculture should grow from US$ 5333 million in 2024 to US$ 7713 million by 2031, with a CAGR of 5.4% for the period of 2025-2031.

Leisure Tourism Agriculture is a cross-industry model that deeply integrates agricultural production, rural resources, and tourism/experience services. It goes beyond the single output function of traditional farming or aquaculture by introducing elements such as pastoral landscapes, farming experiences, ecological environments, folk culture, educational functions, and wellness recreation into agricultural spaces. It is not merely a simple combination of "agriculture + tourism" but rather a new type of product that creates situational experiences, value addition, and interactive engagement based on agricultural resources. By transforming farmland, orchards, woodlands, aquaculture farms, and rural pastoral landscapes into accessible and experiential spaces for visitors, it activates the "aesthetic appeal," "educational value," and "participatory nature" of agricultural production, thereby enhancing the economic, social, and ecological value of agricultural assets. For businesses and capital, Leisure Tourism Agriculture represents a new vehicle of "experience economy + agricultural foundational resources," characterized by sustainability, a composite revenue structure, and relatively high entry barriers.

Leisure Tourism Agriculture

According to YH Research, the global market for Leisure Tourism Agriculture should grow from US$ 5333 million in 2024 to US$ 7713 million by 2031, with a CAGR of 5.4% for the period of 2025-2031.

Unit: US$ M

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In-depth insight into market trends

Market Opportunities & Driving Forces: What Propels the Growth?
Why are increasing regions and capitals flowing into Leisure Tourism Agriculture? The driving forces primarily include the following aspects. Firstly, consumption upgrading and the strong demand from urban residents for an "experiential return to nature": urban populations pursuing slow travel, rural escapes, farming experiences, and the release of nostalgic sentiments have turned agricultural settings into new target spaces. Secondly, the policy environment and the Rural Revitalization Strategy are catalysts: many countries prioritize agricultural multifunctionality, rural revitalization, and tourism-based poverty alleviation, encouraging the integrated development of agriculture and tourism. For instance, China has launched the Leisure Agriculture Upgrade Initiative to promote business format upgrades, facility upgrades, and cultural upgrades. Furthermore, technology and digital tools (such as online farm booking platforms, virtual pastoral experiences, IoT-based agricultural monitoring, and unmanned equipment supporting experiential processes) are gradually lowering operational barriers, enabling small and medium-sized agricultural businesses to potentially create differentiated experiential content. The opportunity lies in the vast global availability of rural and agricultural resources suitable for transformation, while the current market supply remains relatively weak and homogenized, indicating significant market gaps. Simultaneously, amidst trends like sustainable development, low-carbon tourism, and rural tourism revival, leisure agriculture projects with ecological and cultural characteristics are more likely to gain a differentiated advantage. However, challenges coexist: underdeveloped infrastructure, significant seasonal fluctuations, long investment cycles, immature profit models, uneven local policy support, and varying operational management capabilities and service standards.

Industry/Supply Chain Perspective: Who Participates? How Do Upstream and Downstream Collaborate?
In this integrated industry, the upstream primarily encompasses agricultural production inputs, land resources, infrastructure construction, ecological environment management, landscape design, and policy/planning support institutions. Specific upstream entities include seed/seedling suppliers, agricultural facility suppliers, park design agencies, and basic infrastructure builders. The downstream is more critical and value-dense: the downstream end involves visitor experience and service providers, including farm operators (family farms, agricultural sightseeing parks, agritourism integrated enterprises), agricultural experience service providers, rural homestays and catering businesses, cultural tourism operators, education/study tour institutions, wellness/rehabilitation service providers, as well as direct agricultural product sales channels, e-commerce, and cultural creative product channels. Representative enterprises may include tourism groups that cross over into rural tourism (e.g., in China, certain cultural tourism groups developing "tourism + agriculture" projects) and local specialized agricultural operators. Downstream enterprises play the role of transforming static agricultural resources into experiential products and services, and undertake functions such as market-oriented packaging, tourist operations, brand output, and supply chain integration. The collaboration between upstream and downstream involves linking agricultural inputs and facility innovation, ecological landscape shaping, and service design, with the experience end then feeding back order, consumption preference, and agricultural product demand information, forming a reverse-guided design cycle.

Market Segmentation Trends: Where is the Next Breakout Point?
Segmenting by application scenarios and end-user demand, Leisure Tourism Agriculture can be divided into several sectors: Farming Experience Type (e.g., picking, participating in farm work), Sightseeing Tour Type (farm garden tours, pastoral scenic areas), Education/Study Tour Type (school study trips, agricultural science popularization), Rural Homestay + Vacation Type (farm stays, rural holidays), and Wellness/Healthcare Type (rural retirement, agricultural therapy), etc. Currently, the fastest-growing sector is often the "Experience + Accommodation" composite type, where tourists not only visit the farm for experiences but also desire good accommodation, enjoying farmhouse meals and lodging, and participating in nighttime activities. Such integrated projects are regarded as core formats in many regions. Secondly, the Education/Study Tour Type (especially within the family and school markets) is also growing rapidly, as parents and educational institutions are willing to combine nature education, life education, and agricultural experiences. On the other hand, the Wellness/Healthcare Type sector shows significant potential among middle-aged, elderly, and health-conscious demographics, particularly in rural areas with excellent ecology, air, and water quality, making them highly attractive. Within the overall market, experiential and integrated projects are more likely to achieve high marginal returns. Compared to simple "fruit picking + scenery viewing" models, composite formats and differentiated themes are better at attracting frequent consumption and repeat customers.

Regional Trends: Where are the Key Breakthroughs?
Globally, Leisure Tourism Agriculture exhibits different characteristics and development paces across regions. In North America and Europe, agritourism has a long history, with farm stays, wineries, rural festivals, and agricultural product-themed routes being relatively mature; themes in these regions often revolve around food experiences, agricultural culture, and ecological education. The Asia-Pacific region (especially China, India, Japan, Southeast Asia, etc.) has recently become the area with the highest growth potential. Abundant agricultural resources, significant urban-rural consumption gaps, and intensive rural revitalization policies have made leisure agriculture a key project in many Chinese provinces and cities. China has established 120 national-level key counties for leisure agriculture, with rural leisure tourism revenue exceeding 700 billion CNY in 2022, driving development for approximately 9 million farming households. In some European countries, supported by rural revival and subsidy policies, initiatives focus on community farms, ecotourism, and organic farming experiences. Regions like Latin America and Africa, with their vast climatic resources and rural bases, have the potential to form emerging growth belts by combining agricultural tourism with local specialty agriculture in the future. Overall, developed countries possess more accumulated experience in mature models and standardized norms, while emerging economies have opportunities for rapid catch-up driven by resource transformation and policy pushes.

Latest Developments
July 2023: China established 120 national-level key counties for leisure agriculture. The annual operating revenue of rural leisure tourism surpassed 700 billion CNY, driving the development of nearly 9 million farming households；
April 2023: The Ministry of Agriculture and Rural Affairs of China issued the "Notice on the 2023 Selection and Promotion Activity for Beautiful and Leisure Villages in China", specifying that such villages should meet conditions related to industry, services, culture, and brand, aiming to promote the high-quality integration of leisure agriculture and rural tourism.

This report aims to provide a comprehensive study of the global market for Leisure Tourism Agriculture. Report Highlights:
(1) Global Leisure Tourism Agriculture market size (value), history data from 2020-2024, and forecast data from 2025 to 2031.

(2) Global Leisure Tourism Agriculture market competitive situation, revenue, and market share, from 2020 to 2024.

(3) China Leisure Tourism Agriculture market competitive situation, revenue, and market share, from 2020 to 2024.

(4) Global Leisure Tourism Agriculture segment by region (or country), key regions cover the United States, Europe, China, Japan, South Korea, Southeast Asia, and India, etc.

(5) Global Leisure Tourism Agriculture segment by Type, and by Application, and regional segment by Type, and by Application.

(6) Leisure Tourism Agriculture industry supply chain, upstream, midstream, and downstream analysis.

Market segment by regions, regional analysis covers
North America (United States, Canada, and Mexico)
Europe (Germany, France, UK, Russia, Italy, and Rest of Europe)
Asia-Pacific (China, Japan, South Korea, India, Southeast Asia, Australia, and Rest of Asia-Pacific)
South America (Brazil, Rest of South America)
Middle East & Africa
Market segment by Type, covers
Direct-Market Agritourism
Experience and Education Agritourism
Event and Recreation Agritourism

Market segment by Application, can be divided into
Below 30 Years Old
30-40 Years Old
40-50 Years Old
Above 50 Years Old

Market segment by players, this report covers
Expedia Group
Booking Holdings (Priceline Group)
China Travel
China CYTS Tours Holding
American Express Global Business Travel (GBT)
BCD Group
Travel Leaders Group
Fareportal
AAA Travel
Corporate Travel Management
Travel and Transport
AlTour International
Direct Travel
World Travel Inc.
Omega World Travel
Frosch
JTB Corporation
Ovation Travel Group
World Travel Holdings
TUI Group
Natural Habitat Adventures
Abercrombie & Kent Group
InnerAsia Travels
Butterfield & Robinson