Matcha - Global and China Top Players Market Share and Ranking 2025- YH Research

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Matcha - Global and China Top Players Market Share and Ranking 2025

Publication Date: 2025-06-19
Report Id: 2245673
Industry: Food & Beverages
Report Page: 112
Chart: 115

PDF Download

Publication Date: 2025-06-19
Report Id: 2245673
Industry: Food & Beverages
Report Page: 112
Chart: 115

PDF Download

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Table of Contents
Description
Table of Figures
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1 Market Overview
1.1 Matcha Definition
1.2 Global Matcha Market Size and Forecast
1.2.1 By Consumption Value, Global Matcha Market Size, 2020-2031
1.2.2 By Sales Quantity, Global Matcha Market Size, 2020-2031
1.2.3 Global Matcha Average Selling Price (ASP), 2020-2031
1.3 China Matcha Market Size and Forecast
1.3.1 By Consumption Value, China Matcha Market Size, 2020-2031
1.3.2 By Sales Quantity, China Matcha Market Size, 2020-2031
1.3.3 China Matcha Average Selling Price (ASP), 2020-2031
1.4 Share of China Matcha Market with Respect to the Global Market
1.4.1 By Consumption Value, China Matcha Market Share in Global, 2020-2031
1.4.2 By Sales Quantity, China Matcha Market Share in Global, 2020-2031
1.4.3 Matcha Market Size: China VS Global, 2020-2031
1.5 Matcha Market Dynamics
1.5.1 Matcha Market Drivers
1.5.2 Matcha Market Restraints
1.5.3 Matcha Industry Trends
1.5.4 Matcha Industry Policy

2 Global Leading Manufacturers and Market Share
2.1 By Revenue of Matcha, Global Market Share by Company, 2020-2025
2.2 By Sales Quantity of Matcha, Global Market Share by Company, 2020-2025
2.3 Matcha Average Selling Price (ASP) by Company, 2020-2025
2.4 Global Matcha Participants, Market Position (Tier 1, Tier 2, and Tier 3)
2.5 Global Matcha Concentration Ratio
2.6 Global Matcha Mergers & Acquisitions, Expansion Plans
2.7 Global Matcha Manufacturers Product Type
2.8 Head Office and Matcha Production Site of Key Manufacturer
2.9 Matcha Capacity of Major Manufacturers and Future Plan

3 China Leading Manufacturers and Market Share
3.1 By Revenue of Matcha, China Market Share by Company, 2020-2025
3.2 By Sales Quantity of Matcha, China Market Share by Company, 2020-2025
3.3 China Matcha Matcha Participants, Market Position (Tier 1, Tier 2, and Tier 3)

4 Global Producing Regions
4.1 Global Matcha Capacity, Output and Capacity Utilization, 2020-2031
4.2 Global Matcha Capacity by Region
4.3 Global Matcha Production & Forecast by Region, 2020 VS 2024 VS 2031
4.4 Global Matcha Production by Region, 2020-2031
4.5 Global Matcha Production Market Share & Forecast by Region, 2020-2031

5 Industry Chain Analysis
5.1 Matcha Industry Chain
5.2 Matcha Upstream Analysis
5.2.1 Matcha Core Raw Materials
5.2.2 Main Manufacturers of Matcha Core Raw Materials
5.3 Midstream Analysis
5.4 Downstream Analysis
5.5 Matcha Production Mode
5.6 Matcha Procurement Model
5.7 Matcha Industry Sales Model and Sales Channels
5.7.1 Matcha Sales Model
5.7.2 Matcha Typical Distributors

6 Sights by Product Type
6.1 Matcha Classification
6.1.1 Ceremonial
6.1.2 Premium Culinary Grade
6.1.3 Standard Culinary/Ingredient Grade
6.2 by Type, Global Matcha Consumption Value & CAGR, 2020 VS 2024 VS 2031
6.3 by Type, Global Matcha Consumption Value, 2020-2031
6.4 by Type, Global Matcha Sales Quantity, 2020-2031
6.5 by Type, Global Matcha Average Selling Price (ASP), 2020-2031

7 Sights by Application
7.1 Matcha Segment by Application
7.1.1 Food and Beverages
7.1.2 Health Care Products
7.1.3 Beauty and Skin Care Products
7.1.4 Others
7.2 by Application, Global Matcha Consumption Value & CAGR, 2020 VS 2024 VS 2031
7.3 by Application, Global Matcha Consumption Value, 2020-2031
7.4 by Application, Global Matcha Sales Quantity, 2020-2031
7.5 by Application, Global Matcha Price, 2020-2031

8 Sales Sights by Region
8.1 By Region, Global Matcha Consumption Value, 2020 VS 2024 VS 2031
8.2 By Region, Global Matcha Consumption Value, 2020-2031
8.3 By Region, Global Matcha Sales Quantity, 2020-2031
8.4 North America
8.4.1 North America Matcha Market Size & Forecasts, 2020-2031
8.4.2 By Country, North America Matcha Market Size Market Share
8.5 Europe
8.5.1 Europe Matcha Market Size & Forecasts, 2020-2031
8.5.2 By Country, Europe Matcha Market Size Market Share
8.6 Asia Pacific
8.6.1 Asia Pacific Matcha Market Size & Forecasts, 2020-2031
8.6.2 By Country/Region, Asia Pacific Matcha Market Size Market Share
8.7 South America
8.7.1 South America Matcha Market Size & Forecasts, 2020-2031
8.7.2 By Country, South America Matcha Market Size Market Share
8.8 Middle East & Africa

9 Sales Sights by Country Level
9.1 By Country, Global Matcha Market Size & CAGR, 2020 VS 2024 VS 2031
9.2 By Country, Global Matcha Consumption Value, 2020-2031
9.3 By Country, Global Matcha Sales Quantity, 2020-2031
9.4 United States
9.4.1 United States Matcha Market Size, 2020-2031
9.4.2 by Type, United States Matcha Sales Quantity Market Share, 2024 VS 2031
9.4.3 by Application, United States Matcha Sales Quantity Market Share, 2024 VS 2031
9.5 Europe
9.5.1 Europe Matcha Market Size, 2020-2031
9.5.2 by Type, Europe Matcha Sales Quantity Market Share, 2024 VS 2031
9.5.3 by Application, Europe Matcha Sales Quantity Market Share, 2024 VS 2031
9.6 China
9.6.1 China Matcha Market Size, 2020-2031
9.6.2 by Type, China Matcha Sales Quantity Market Share, 2024 VS 2031
9.6.3 by Application, China Matcha Sales Quantity Market Share, 2024 VS 2031
9.7 Japan
9.7.1 Japan Matcha Market Size, 2020-2031
9.7.2 by Type, Japan Matcha Sales Quantity Market Share, 2024 VS 2031
9.7.3 by Application, Japan Matcha Sales Quantity Market Share, 2024 VS 2031
9.8 South Korea
9.8.1 South Korea Matcha Market Size, 2020-2031
9.8.2 by Type, South Korea Matcha Sales Quantity Market Share, 2024 VS 2031
9.8.3 by Application, South Korea Matcha Sales Quantity Market Share, 2024 VS 2031
9.9 Southeast Asia
9.9.1 Southeast Asia Matcha Market Size, 2020-2031
9.9.2 by Type, Southeast Asia Matcha Sales Quantity Market Share, 2024 VS 2031
9.9.3 by Application, Southeast Asia Matcha Sales Quantity Market Share, 2024 VS 2031
9.10 India
9.10.1 India Matcha Market Size, 2020-2031
9.10.2 by Type, India Matcha Sales Quantity Market Share, 2024 VS 2031
9.10.3 by Application, India Matcha Sales Quantity Market Share, 2024 VS 2031
9.11 Middle East & Africa
9.11.1 Middle East & Africa Matcha Market Size, 2020-2031
9.11.2 by Type, Middle East & Africa Matcha Sales Quantity Market Share, 2024 VS 2031
9.11.3 by Application, Middle East & Africa Matcha Sales Quantity Market Share, 2024 VS 2031

10 Manufacturers Profile
10.1 Guizhou Tongren Guitea
10.1.1 Guizhou Tongren Guitea Company Information, Head Office, Market Area, and Industry Position
10.1.2 Guizhou Tongren Guitea Matcha Models, Specifications, and Application
10.1.3 Guizhou Tongren Guitea Matcha Sales Quantity, Revenue, Price and Gross Margin, 2020-2025
10.1.4 Guizhou Tongren Guitea Company Profile and Main Business
10.1.5 Guizhou Tongren Guitea Recent Developments
10.2 Aiya
10.2.1 Aiya Company Information, Head Office, Market Area, and Industry Position
10.2.2 Aiya Matcha Models, Specifications, and Application
10.2.3 Aiya Matcha Sales Quantity, Revenue, Price and Gross Margin, 2020-2025
10.2.4 Aiya Company Profile and Main Business
10.2.5 Aiya Recent Developments
10.3 Marushichi Seicha
10.3.1 Marushichi Seicha Company Information, Head Office, Market Area, and Industry Position
10.3.2 Marushichi Seicha Matcha Models, Specifications, and Application
10.3.3 Marushichi Seicha Matcha Sales Quantity, Revenue, Price and Gross Margin, 2020-2025
10.3.4 Marushichi Seicha Company Profile and Main Business
10.3.5 Marushichi Seicha Recent Developments
10.4 Shaoxing Royal Tea Village
10.4.1 Shaoxing Royal Tea Village Company Information, Head Office, Market Area, and Industry Position
10.4.2 Shaoxing Royal Tea Village Matcha Models, Specifications, and Application
10.4.3 Shaoxing Royal Tea Village Matcha Sales Quantity, Revenue, Price and Gross Margin, 2020-2025
10.4.4 Shaoxing Royal Tea Village Company Profile and Main Business
10.4.5 Shaoxing Royal Tea Village Recent Developments
10.5 Zhejiang Hua's Tea Industry
10.5.1 Zhejiang Hua's Tea Industry Company Information, Head Office, Market Area, and Industry Position
10.5.2 Zhejiang Hua's Tea Industry Matcha Models, Specifications, and Application
10.5.3 Zhejiang Hua's Tea Industry Matcha Sales Quantity, Revenue, Price and Gross Margin, 2020-2025
10.5.4 Zhejiang Hua's Tea Industry Company Profile and Main Business
10.5.5 Zhejiang Hua's Tea Industry Recent Developments
10.6 Marukyu Koyamaen
10.6.1 Marukyu Koyamaen Company Information, Head Office, Market Area, and Industry Position
10.6.2 Marukyu Koyamaen Matcha Models, Specifications, and Application
10.6.3 Marukyu Koyamaen Matcha Sales Quantity, Revenue, Price and Gross Margin, 2020-2025
10.6.4 Marukyu Koyamaen Company Profile and Main Business
10.6.5 Marukyu Koyamaen Recent Developments
10.7 Yanoen
10.7.1 Yanoen Company Information, Head Office, Market Area, and Industry Position
10.7.2 Yanoen Matcha Models, Specifications, and Application
10.7.3 Yanoen Matcha Sales Quantity, Revenue, Price and Gross Margin, 2020-2025
10.7.4 Yanoen Company Profile and Main Business
10.7.5 Yanoen Recent Developments
10.8 DoMatcha
10.8.1 DoMatcha Company Information, Head Office, Market Area, and Industry Position
10.8.2 DoMatcha Matcha Models, Specifications, and Application
10.8.3 DoMatcha Matcha Sales Quantity, Revenue, Price and Gross Margin, 2020-2025
10.8.4 DoMatcha Company Profile and Main Business
10.8.5 DoMatcha Recent Developments
10.9 Uji Matcha (Shanghai)
10.9.1 Uji Matcha (Shanghai) Company Information, Head Office, Market Area, and Industry Position
10.9.2 Uji Matcha (Shanghai) Matcha Models, Specifications, and Application
10.9.3 Uji Matcha (Shanghai) Matcha Sales Quantity, Revenue, Price and Gross Margin, 2020-2025
10.9.4 Uji Matcha (Shanghai) Company Profile and Main Business
10.9.5 Uji Matcha (Shanghai) Recent Developments
10.10 AOI Seicha
10.10.1 AOI Seicha Company Information, Head Office, Market Area, and Industry Position
10.10.2 AOI Seicha Matcha Models, Specifications, and Application
10.10.3 AOI Seicha Matcha Sales Quantity, Revenue, Price and Gross Margin, 2020-2025
10.10.4 AOI Seicha Company Profile and Main Business
10.10.5 AOI Seicha Recent Developments
10.11 Ujinotsuyu Seicha
10.11.1 Ujinotsuyu Seicha Company Information, Head Office, Market Area, and Industry Position
10.11.2 Ujinotsuyu Seicha Matcha Models, Specifications, and Application
10.11.3 Ujinotsuyu Seicha Matcha Sales Quantity, Revenue, Price and Gross Margin, 2020-2025
10.11.4 Ujinotsuyu Seicha Company Profile and Main Business
10.11.5 Ujinotsuyu Seicha Recent Developments
10.12 Zhejiang Tea
10.12.1 Zhejiang Tea Company Information, Head Office, Market Area, and Industry Position
10.12.2 Zhejiang Tea Matcha Models, Specifications, and Application
10.12.3 Zhejiang Tea Matcha Sales Quantity, Revenue, Price and Gross Margin, 2020-2025
10.12.4 Zhejiang Tea Company Profile and Main Business
10.12.5 Zhejiang Tea Recent Developments
10.13 Horii Shichimeien
10.13.1 Horii Shichimeien Company Information, Head Office, Market Area, and Industry Position
10.13.2 Horii Shichimeien Matcha Models, Specifications, and Application
10.13.3 Horii Shichimeien Matcha Sales Quantity, Revenue, Price and Gross Margin, 2020-2025
10.13.4 Horii Shichimeien Company Profile and Main Business
10.13.5 Horii Shichimeien Recent Developments
10.14 Shandong Hongyu agricultural science and Technology
10.14.1 Shandong Hongyu agricultural science and Technology Company Information, Head Office, Market Area, and Industry Position
10.14.2 Shandong Hongyu agricultural science and Technology Matcha Models, Specifications, and Application
10.14.3 Shandong Hongyu agricultural science and Technology Matcha Sales Quantity, Revenue, Price and Gross Margin, 2020-2025
10.14.4 Shandong Hongyu agricultural science and Technology Company Profile and Main Business
10.14.5 Shandong Hongyu agricultural science and Technology Recent Developments
10.15 Hubei banbingwei Tea Industry
10.15.1 Hubei banbingwei Tea Industry Company Information, Head Office, Market Area, and Industry Position
10.15.2 Hubei banbingwei Tea Industry Matcha Models, Specifications, and Application
10.15.3 Hubei banbingwei Tea Industry Matcha Sales Quantity, Revenue, Price and Gross Margin, 2020-2025
10.15.4 Hubei banbingwei Tea Industry Company Profile and Main Business
10.15.5 Hubei banbingwei Tea Industry Recent Developments

11 Conclusion

12 Appendix
12.1 Research Methodology
12.2 Data Source
12.2.1 Secondary Sources
12.2.2 Primary Sources
12.3 Market Estimation Model
12.4 Disclaimer

According to YH Research, the global market for Matcha should grow from US$ 383 million in 2024 to US$ 623 million by 2031, with a CAGR of 7.5% for the period of 2025-2031.

The strategic recalibration of 2025 U.S. tariff mechanisms is redefining global economic governance norms. This study deciphers the transmission mechanisms of tariff escalation pathways and global policy responses on corporate investment strategies, regional trade networks, and critical material supply architectures.

Matcha

According to YH Research, the global market for Matcha should grow from US$ 383 million in 2024 to US$ 623 million by 2031, with a CAGR of 7.5% for the period of 2025-2031.

Unit: US$ M

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In-depth insight into market trends

Matcha originated in China and gained popularity in Japan. Japan defines matcha as tencha, which is produced by cultivating tea leaves under shade cover, drying them without rolling, and then grinding the resulting tencha into a fine powder known as matcha. In 2007, China established the national standard "Matcha" (GB/T 34778-2017), which stipulates that matcha is a powdered tea product made from shaded tea leaves that undergo steam (or hot air) fixation and drying, followed by a grinding process.

Due to the lack of mature legal regulations in the market, parameters vary widely, leading to a relatively chaotic market environment. However, it is now widely accepted that matcha must be produced from tea leaves shaded before harvesting to enhance amino acid content, resulting in a dried product with a distinctive seaweed-like aroma.

The growth of the matcha market is primarily driven by health-conscious consumption trends and diversified applications. As demand for functional foods and natural ingredients rises, matcha has gained popularity due to its rich antioxidants, polyphenols, and amino acids (e.g., L-theanine), positioning it as a staple in healthy beverages and superfoods. Additionally, innovative uses in the F&B industry (e.g., ice cream, baked goods, lattes) have expanded its consumption scenarios, appealing to younger demographics and global markets.

Going forward, the matcha market will see premiumization and globalization as key trends. On one hand, high-quality matcha (e.g., organic-certified, Japanese-origin) commands premium pricing due to its scarcity and distinctive flavor, fueling growth in premium tea drinks and artisanal foods. On the other hand, the global spread of Asian culinary culture is boosting matcha’s adoption in Western markets, spurring international brands to innovate and collaborate (e.g., matcha chocolates, cocktails), thereby pushing industry boundaries.

This report studies and analyses global Matcha status and future trends, helps the client to determine the Matcha market size of the total market opportunity by Type, by Application, by company, and by region & country. This report is a detailed and comprehensive analysis of the world market for Matcha, and provides market size (in Tons & US$ million) and Year-over-Year growth, considering 2024 as the base year.

For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.

To assess the competitive environment within the market including supplier revenue, market share, and company profiles.

Highlights
(1) Global Matcha market size, history data 2020-2025, and forecast data 2026-2031, (US$ million) & (Tons)
(2) Global Matcha sales, revenue, price by company, market share and industry ranking 2020-2025, (US$ million) & (Tons)
(3) China Matcha sales, revenue, price by company, market share and industry ranking 2020-2025, (US$ million) & (Tons)
(4) Global Matcha key consuming regions, consumption quantity, consumption value and demand structure
(5) Global Matcha key producing regions, capacity, production, and year over year growth
(6) Matcha industry chains, upstream, midstream and downstream
Market segment by players, this report covers
    Guizhou Tongren Guitea
    Aiya
    Marushichi Seicha
    Shaoxing Royal Tea Village
    Zhejiang Hua's Tea Industry
    Marukyu Koyamaen
    Yanoen
    DoMatcha
    Uji Matcha (Shanghai)
    AOI Seicha
    Ujinotsuyu Seicha
    Zhejiang Tea
    Horii Shichimeien
    Shandong Hongyu agricultural science and Technology
    Hubei banbingwei Tea Industry

Market segment by Type, covers
    Ceremonial
    Premium Culinary Grade
    Standard Culinary/Ingredient Grade

Market segment by Application, can be divided into
    Food and Beverages
    Health Care Products
    Beauty and Skin Care Products
    Others

Market segment by regions, regional analysis covers
North America (United States, Canada, and Mexico)
Europe (Germany, France, UK, Russia, Italy, and Rest of Europe)
Asia-Pacific (China, Japan, South Korea, India, Southeast Asia, Australia, and Rest of Asia-Pacific)
South America (Brazil, Rest of South America)
Middle East & Africa
Report Includes:
Chapter 1: to describe Matcha product scope, global sales quantity, value and average price, China sales quantity, value and average price, development opportunities, challenges, trends, and policies.
Chapter 2: Global Matcha market share and ranking of major manufacturers, sales quantity, revenue, average price, 2020-2025
Chapter 3: China Matcha market share and ranking of major manufacturers, sales quantity, revenue, average price, 2020-2025
Chapter 4: Global key producing regions of Matcha, percent & CAGR, 2020-2031
Chapter 5: Matcha industry chain, upstream, medium-stream, and downstream.
Chapter 6: Segment by Type, sales quantity, average price, consumption value, percent & CAGR, 2020-2031
Chapter 7: Segment by Application, sales quantity, average price, consumption value, percent & CAGR, 2020-2031
Chapter 8: Segment in regional level, sales quantity, average price, consumption value, percent & CAGR, 2020-2031
Chapter 9: Segment in country level, sales quantity, average price, consumption value, percent & CAGR, 2020-2031
Chapter 10: Company profile, introducing the basic situation of the main companies in the market in detail, including product specifications, application, recent development, sales quantity, average price, revenue, gross margin.
Chapter 11: Conclusions