Gamepad market report: It is expected that the market size will be close to 67.3 billion yuan by 2030

According to YH Research's Gamepad Market report, this report provides Gamepad market scenario, definitions, classifications, applications and industry chain structure, also discusses development policies and plans as well as manufacturing processes and cost structures, analyses Gamepad market development status with future market trends. The Gamepad market is also analysed from the production and consumption perspectives, to identify the top production regions, the main consumption regions, and the main manufacturers of Gamepad market.

I. Market Overview and Growth Drivers

According to the authoritative research data of YH Research, the global gamepad market size has climbed to about RMB 31.2 billion in 2023, signifying that the industry is steadily moving into a mature growth stage. Looking ahead, benefiting from the rise of eSports, the continuous growth of home entertainment demand, and the constant promotion of technological innovation, the gamepad market is expected to continue to maintain a stable and strong growth trend, and is expected to double in size by 2030, approaching RMB 67.3 billion, with a compound annual growth rate (CAGR) of 11.7%. This data not only reflects the market's pursuit of high-quality gaming experience, but also highlights the importance of the gamepad as a core gaming accessory.

II. Product and Technology Evolution

As a bridge connecting players with the virtual world, the continuous advancement of gamepad design and technology is a key factor driving market growth. From the traditional four-way digital cross-directional controllers to the analogue joysticks commonly integrated in modern controllers, to the wide application of wireless connectivity technology, gamepads have made remarkable achievements in terms of enhancing operational precision, immersion and portability. In addition, with the increasing maturity of VR/AR technology, the design of gamepads has begun to develop in a more diversified and customised direction to meet the needs of different game types and player preferences.

III. Market Competition Pattern

The global gamepad market presents a competitive pattern of brand concentration and technological innovation. The top five manufacturers, including Sony, Microsoft, Logitech, Beitone and Thunderbird, occupy nearly half of the market (about 47%) by virtue of their strong brand influence, profound technological accumulation and rich product lines. These companies continue to consolidate and expand their market dominance through continuous product iteration, market expansion, and collaborative innovation. Meanwhile, emerging brands such as FeiZhi Technology, Dasher Intelligent Controls and Raytheon Technology are also rising rapidly, injecting new vitality into the market through differentiated competitive strategies.

IV. Regional Market Analysis

North American market: As the world's largest gamepad market, North America continues to lead the market growth by virtue of its large player base, developed entertainment industry and high spending power. The United States and Canada, as the main markets in the region, rank among the top in terms of market size and growth rate in the world.

European market: The European market has become an important part of the gamepad market with its rich cultural heritage, favourable gaming atmosphere and user groups with high consumption levels. Germany, the UK, France and other countries have strong market demand, providing gamepad manufacturers with a broad space for development.

Asia-Pacific Market: Asia-Pacific has become one of the most promising regions in the global gamepad market by virtue of its large population base, fast-growing Internet penetration rate, and upgraded consumer attitudes. The market demand in China, Japan, and South Korea is particularly prominent, especially the rapid growth of the Chinese market, which brings huge development opportunities for the industry.

Latin America and Middle East Africa Market: Although the market size of these regions is relatively small, with the continuous economic growth and the improvement of consumers' requirements on the quality of entertainment life, their market potential should not be ignored. Countries such as Mexico, Brazil, Turkey and Saudi Arabia are becoming emerging growth points in the gamepad market.

V. Product Types and Applications

In terms of product types, end-game joysticks occupy the largest share of the market (more than 60%) with their excellent control performance and wide applicability. However, with the rise of mobile games and the popularity of smart devices, the market share of handheld gamepads and general-purpose joysticks is also gradually rising. In terms of applications, console games are still the main application scenario for gamepads, but PCs, smartphones, smart TVs, and the emerging car game market also provide more application opportunities for gamepads.

VI. Future Trends and Outlook

Looking ahead, the global gamepad market will show the following trends: First, technological innovation will continue to lead market growth, including more advanced wireless connection technology, more accurate sensor technology, and smarter interaction experience, etc.; second, the market demand will be further segmented, and customised products for different game types and player groups will be available.