Facial Essence Market Report : China Facial Essence Market Size Expected to Grow 7.9% Y-o-Y by 2024

Facial essence is a skincare product used on the face and is generally available in liquid, cream, and gel states. Facial essence is mainly based on plant extracts, and common plant extracts include seaweed extracts, soybean extracts, cactus soothing factor, rosewood extracts, and extracts of various plants, etc., which are added with hyaluronic acid and other moisturising factors to take care of human skin.

In recent years, China's facial essence industry has shown strong growth momentum, especially the rise of national brands, of which the market size of China's facial essence market grew by 7.3% year-on-year in 2023, and is expected to grow by 7.9% year-on-year in 2024.

From the perspective of market demand, moisturising and hydrating, soothing and repairing and brightening skin tone are the more favoured effects by consumers, in which moisturising and hydrating products have become the basic models of major brands, and dermatological grade skincare products with soothing and repairing as the main effects have become a key area for Chinese national brands to achieve overtaking.