AR and VR Headsets - Global Top Players Market Share and Ranking 2025- YH Research

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AR and VR Headsets - Global Top Players Market Share and Ranking 2025

Publication Date: 2025-12-06
Report Id: 2860352
Industry: Electronics & Semiconductor
Report Page: 112
Chart: 115

PDF Download

Publication Date: 2025-12-06
Report Id: 2860352
Industry: Electronics & Semiconductor
Report Page: 112
Chart: 115

PDF Download

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Table of Contents
Description
Table of Figures
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1 Market Overview
1.1 AR and VR Headsets Definition
1.2 Global AR and VR Headsets Market Size and Forecast
1.3 China AR and VR Headsets Market Size and Forecast
1.4 Share of China AR and VR Headsets Market with Respect to the Global Market
1.5 AR and VR Headsets Market Size: China VS Global Growth Rate, 2020-2031
1.6 AR and VR Headsets Market Dynamics
1.6.1 AR and VR Headsets Market Drivers
1.6.2 AR and VR Headsets Market Restraints
1.6.3 AR and VR Headsets Industry Trends
1.6.4 AR and VR Headsets Industry Policy

2 Global Leading Players and Market Share
2.1 By Revenue of AR and VR Headsets, Global Market Share by Company, 2020-2025
2.2 Global AR and VR Headsets Participants, Market Position (Tier 1, Tier 2, and Tier 3)
2.3 Global AR and VR Headsets Concentration Ratio
2.4 Global AR and VR Headsets Mergers & Acquisitions, Expansion Plans
2.5 Global AR and VR Headsets Major Companies Product Type
2.6 Head Office and Area Served of Key Players

3 China Leading Players, Market Share and Ranking
3.1 By Revenue of AR and VR Headsets, China Market Share by Company, 2020-2025
3.2 China AR and VR Headsets AR and VR Headsets Participants, Market Position (Tier 1, Tier 2, and Tier 3)

4 Industry Chain Analysis
4.1 AR and VR Headsets Industry Chain
4.2 AR and VR Headsets Upstream Analysis
4.2.1 AR and VR Headsets Core Raw Materials
4.2.2 Main Manufacturers of AR and VR Headsets Core Raw Materials
4.3 Midstream Analysis
4.4 Downstream Analysis
4.5 AR and VR Headsets Production Mode
4.6 AR and VR Headsets Procurement Model
4.7 AR and VR Headsets Industry Sales Model and Sales Channels
4.7.1 AR and VR Headsets Sales Model
4.7.2 AR and VR Headsets Typical Distributors

5 Sights by Type
5.1 AR and VR Headsets Classification by Type
5.1.1 VR Headsets
5.1.2 AR Headsets
5.2 by Type, Global AR and VR Headsets Consumption Value & CAGR, 2020 VS 2024 VS 2031
5.3 by Type, Global AR and VR Headsets Consumption Value, 2020-2031

6 Sights by Product Forms
6.1 AR and VR Headsets Classification by Product Forms
6.1.1 Integrated Devices
6.1.2 Split Devices
6.2 by Product Forms, Global AR and VR Headsets Consumption Value & CAGR, 2020 VS 2024 VS 2031
6.3 by Product Forms, Global AR and VR Headsets Consumption Value, 2020-2031

7 Sights by Sales Channels
7.1 AR and VR Headsets Classification by Sales Channels
7.1.1 Online Sales
7.1.2 Offline Sales
7.2 by Sales Channels, Global AR and VR Headsets Consumption Value & CAGR, 2020 VS 2024 VS 2031
7.3 by Sales Channels, Global AR and VR Headsets Consumption Value, 2020-2031

8 Sights by Application
8.1 AR and VR Headsets Segment by Application
8.1.1 Entertainment
8.1.2 Heathcare
8.1.3 Industrial
8.1.4 Education
8.1.5 Others
8.2 by Application, Global AR and VR Headsets Consumption Value & CAGR, 2020 VS 2024 VS 2031
8.3 by Application, Global AR and VR Headsets Consumption Value, 2020-2031

9 Sales Sights by Region
9.1 By Region, Global AR and VR Headsets Consumption Value, 2020 VS 2024 VS 2031
9.2 By Region, Global AR and VR Headsets Consumption Value, 2020-2031
9.3 North America
9.3.1 North America AR and VR Headsets Market Size & Forecasts, 2020-2031
9.3.2 By Country, North America AR and VR Headsets Market Size Market Share
9.4 Europe
9.4.1 Europe AR and VR Headsets Market Size & Forecasts, 2020-2031
9.4.2 By Country, Europe AR and VR Headsets Market Size Market Share
9.5 Asia Pacific
9.5.1 Asia Pacific AR and VR Headsets Market Size & Forecasts, 2020-2031
9.5.2 By Country/Region, Asia Pacific AR and VR Headsets Market Size Market Share
9.6 South America
9.6.1 South AmericaAR and VR Headsets Market Size & Forecasts, 2020-2031
9.6.2 By Country, South America AR and VR Headsets Market Size Market Share
9.7 Middle East & Africa

10 Sales Sights by Country Level
10.1 By Country, Global AR and VR Headsets Market Size & CAGR, 2020 VS 2024 VS 2031
10.2 By Country, Global AR and VR Headsets Consumption Value, 2020-2031
10.3 United States
10.3.1 United States AR and VR Headsets Market Size, 2020-2031
10.3.2 by Type, United States AR and VR Headsets Consumption Value Market Share, 2024 VS 2031
10.3.3 by Application, United States AR and VR Headsets Consumption Value Market Share, 2024 VS 2031
10.4 Europe
10.4.1 Europe AR and VR Headsets Market Size, 2020-2031
10.4.2 by Type, Europe AR and VR Headsets Consumption Value Market Share, 2024 VS 2031
10.4.3 by Application, Europe AR and VR Headsets Consumption Value Market Share, 2024 VS 2031
10.5 China
10.5.1 China AR and VR Headsets Market Size, 2020-2031
10.5.2 by Type, China AR and VR Headsets Consumption Value Market Share, 2024 VS 2031
10.5.3 by Application, China AR and VR Headsets Consumption Value Market Share, 2024 VS 2031
10.6 Japan
10.6.1 Japan AR and VR Headsets Market Size, 2020-2031
10.6.2 by Type, Japan AR and VR Headsets Consumption Value Market Share, 2024 VS 2031
10.6.3 by Application, Japan AR and VR Headsets Consumption Value Market Share, 2024 VS 2031
10.7 South Korea
10.7.1 South Korea AR and VR Headsets Market Size, 2020-2031
10.7.2 by Type, South Korea AR and VR Headsets Consumption Value Market Share, 2024 VS 2031
10.7.3 by Application, South Korea AR and VR Headsets Consumption Value Market Share, 2024 VS 2031
10.8 Southeast Asia
10.8.1 Southeast Asia AR and VR Headsets Market Size, 2020-2031
10.8.2 by Type, Southeast Asia AR and VR Headsets Consumption Value Market Share, 2024 VS 2031
10.8.3 by Application, Southeast Asia AR and VR Headsets Consumption Value Market Share, 2024 VS 2031
10.9 India
10.9.1 India AR and VR Headsets Market Size, 2020-2031
10.9.2 by Type, India AR and VR Headsets Consumption Value Market Share, 2024 VS 2031
10.9.3 by Application, India AR and VR Headsets Consumption Value Market Share, 2024 VS 2031
10.10 Middle East & Africa
10.10.1 Middle East & Africa AR and VR Headsets Market Size, 2020-2031
10.10.2 by Type, Middle East & Africa AR and VR Headsets Consumption Value Market Share, 2024 VS 2031
10.10.3 by Application, Middle East & Africa AR and VR Headsets Consumption Value Market Share, 2024 VS 2031

11 Company Profile
11.1 Meta
11.1.1 Meta Company Information, Head Office, Market Area, and Industry Position
11.1.2 Meta Company Profile and Main Business
11.1.3 Meta AR and VR Headsets Models, Specifications, and Application
11.1.4 Meta AR and VR Headsets Revenue and Gross Margin, 2020-2025
11.1.5 Meta Recent Developments
11.2 Microsoft
11.2.1 Microsoft Company Information, Head Office, Market Area, and Industry Position
11.2.2 Microsoft Company Profile and Main Business
11.2.3 Microsoft AR and VR Headsets Models, Specifications, and Application
11.2.4 Microsoft AR and VR Headsets Revenue and Gross Margin, 2020-2025
11.2.5 Microsoft Recent Developments
11.3 Sony
11.3.1 Sony Company Information, Head Office, Market Area, and Industry Position
11.3.2 Sony Company Profile and Main Business
11.3.3 Sony AR and VR Headsets Models, Specifications, and Application
11.3.4 Sony AR and VR Headsets Revenue and Gross Margin, 2020-2025
11.3.5 Sony Recent Developments
11.4 DPVR
11.4.1 DPVR Company Information, Head Office, Market Area, and Industry Position
11.4.2 DPVR Company Profile and Main Business
11.4.3 DPVR AR and VR Headsets Models, Specifications, and Application
11.4.4 DPVR AR and VR Headsets Revenue and Gross Margin, 2020-2025
11.4.5 DPVR Recent Developments
11.5 Pico Interactive
11.5.1 Pico Interactive Company Information, Head Office, Market Area, and Industry Position
11.5.2 Pico Interactive Company Profile and Main Business
11.5.3 Pico Interactive AR and VR Headsets Models, Specifications, and Application
11.5.4 Pico Interactive AR and VR Headsets Revenue and Gross Margin, 2020-2025
11.5.5 Pico Interactive Recent Developments
11.6 Google
11.6.1 Google Company Information, Head Office, Market Area, and Industry Position
11.6.2 Google Company Profile and Main Business
11.6.3 Google AR and VR Headsets Models, Specifications, and Application
11.6.4 Google AR and VR Headsets Revenue and Gross Margin, 2020-2025
11.6.5 Google Recent Developments
11.7 HTC
11.7.1 HTC Company Information, Head Office, Market Area, and Industry Position
11.7.2 HTC Company Profile and Main Business
11.7.3 HTC AR and VR Headsets Models, Specifications, and Application
11.7.4 HTC AR and VR Headsets Revenue and Gross Margin, 2020-2025
11.7.5 HTC Recent Developments
11.8 Pimax
11.8.1 Pimax Company Information, Head Office, Market Area, and Industry Position
11.8.2 Pimax Company Profile and Main Business
11.8.3 Pimax AR and VR Headsets Models, Specifications, and Application
11.8.4 Pimax AR and VR Headsets Revenue and Gross Margin, 2020-2025
11.8.5 Pimax Recent Developments
11.9 Vuzix Corporation
11.9.1 Vuzix Corporation Company Information, Head Office, Market Area, and Industry Position
11.9.2 Vuzix Corporation Company Profile and Main Business
11.9.3 Vuzix Corporation AR and VR Headsets Models, Specifications, and Application
11.9.4 Vuzix Corporation AR and VR Headsets Revenue and Gross Margin, 2020-2025
11.9.5 Vuzix Corporation Recent Developments
11.10 Lenovo
11.10.1 Lenovo Company Information, Head Office, Market Area, and Industry Position
11.10.2 Lenovo Company Profile and Main Business
11.10.3 Lenovo AR and VR Headsets Models, Specifications, and Application
11.10.4 Lenovo AR and VR Headsets Revenue and Gross Margin, 2020-2025
11.10.5 Lenovo Recent Developments
11.11 XREAL
11.11.1 XREAL Company Information, Head Office, Market Area, and Industry Position
11.11.2 XREAL Company Profile and Main Business
11.11.3 XREAL AR and VR Headsets Models, Specifications, and Application
11.11.4 XREAL AR and VR Headsets Revenue and Gross Margin, 2020-2025
11.11.5 XREAL Recent Developments
11.12 Rayneo
11.12.1 Rayneo Company Information, Head Office, Market Area, and Industry Position
11.12.2 Rayneo Company Profile and Main Business
11.12.3 Rayneo AR and VR Headsets Models, Specifications, and Application
11.12.4 Rayneo AR and VR Headsets Revenue and Gross Margin, 2020-2025
11.12.5 Rayneo Recent Developments
11.13 Rokid
11.13.1 Rokid Company Information, Head Office, Market Area, and Industry Position
11.13.2 Rokid Company Profile and Main Business
11.13.3 Rokid AR and VR Headsets Models, Specifications, and Application
11.13.4 Rokid AR and VR Headsets Revenue and Gross Margin, 2020-2025
11.13.5 Rokid Recent Developments
11.14 NOLO
11.14.1 NOLO Company Information, Head Office, Market Area, and Industry Position
11.14.2 NOLO Company Profile and Main Business
11.14.3 NOLO AR and VR Headsets Models, Specifications, and Application
11.14.4 NOLO AR and VR Headsets Revenue and Gross Margin, 2020-2025
11.14.5 NOLO Recent Developments
11.15 INMO
11.15.1 INMO Company Information, Head Office, Market Area, and Industry Position
11.15.2 INMO Company Profile and Main Business
11.15.3 INMO AR and VR Headsets Models, Specifications, and Application
11.15.4 INMO AR and VR Headsets Revenue and Gross Margin, 2020-2025
11.15.5 INMO Recent Developments
11.16 Goovis
11.16.1 Goovis Company Information, Head Office, Market Area, and Industry Position
11.16.2 Goovis Company Profile and Main Business
11.16.3 Goovis AR and VR Headsets Models, Specifications, and Application
11.16.4 Goovis AR and VR Headsets Revenue and Gross Margin, 2020-2025
11.16.5 Goovis Recent Developments

12 Conclusion

13 Appendix
13.1 Research Methodology
13.2 Data Source
13.2.1 Secondary Sources
13.2.2 Primary Sources
13.3 Market Estimation Model
13.4 Disclaimer

According to YH Research, the global market for AR and VR Headsets should grow from US$ 3749 million in 2024 to US$ 5744 million by 2031, with a CAGR of 5.2% for the period of 2025-2031.

Head-mounted displays (HMDs) are short for head-mounted display devices; all head-mounted display devices can be called HMDs. By sending optical signals to the eyes through various methods using different HMDs, different effects such as virtual reality (VR) and augmented reality (AR) can be achieved. AR stands for Augmented Reality, and VR stands for Virtual Reality. VR is a completely virtual world, placing the real you into a virtual environment; AR is a semi-virtual, semi-real world, placing virtual elements into a real environment. The industry's gross profit margin is approximately 15%-25%.

AR and VR Headsets

According to YH Research, the global market for AR and VR Headsets should grow from US$ 3749 million in 2024 to US$ 5744 million by 2031, with a CAGR of 5.2% for the period of 2025-2031.

Unit: US$ M

www.yhresearch.com

In-depth insight into market trends

The main players of AR and VR Headsets are Meta, Sony and DPVR, with the top five manufacturers accounting for about 90% of the share. North America is the largest market with more than 35% share, followed by Europe and China with about 23% and 20% shares. Entertainment is the largest application, accounting for about 38% of the share.

The driving factors of the AR (augmented reality) and VR (virtual reality) headset markets cover multiple aspects. The following is a detailed analysis of these driving factors:
I. Technological progress and innovation
Hardware technology innovation: In recent years, AR and VR headsets have made significant progress in hardware, including higher resolution, wider field of view, lighter and more comfortable design, etc. These technological innovations have improved the user's wearing experience and reduced problems such as dizziness and eye fatigue, thereby driving market growth.

AI technology integration: The deep integration of artificial intelligence technology has brought more intelligent functions to AR and VR headsets, such as voice control, facial recognition, gesture recognition, etc. These functions improve the interactivity and ease of use of the device, and further expand the application scenarios of AR and VR headsets.

II. Market demand growth
Consumer entertainment demand: With the continuous demand of consumers for virtual and augmented reality entertainment experiences, AR and VR headsets are increasingly used in the gaming, film and television, and entertainment industries. These devices can provide immersive entertainment experiences to meet the diverse needs of consumers.

Enterprise application needs: Enterprises are increasingly inclined to use AR and VR headsets for training and simulation to improve efficiency and reduce costs. In the fields of education, medical care, industry, etc., the application of AR and VR headsets is becoming more and more extensive, which has promoted the growth of the market.

3. Policy support and industrial planning
The government's support policies for scientific and technological innovation and emerging industries have provided strong guarantees for the development of the AR and VR headset market. At the same time, industrial planning has also guided the development direction of related industries and promoted the improvement and coordinated development of the industrial chain.

4. Cost reduction and affordable prices
With the expansion of production scale and the continuous maturity of technology, the production cost of AR and VR headsets has gradually decreased, and the price has become more affordable. This has enabled more consumers to afford these devices, further promoting the growth of the market.

5. Cross-border cooperation and ecological construction
Cross-border cooperation between smart wearable device brands, technology giants and AR and VR headset suppliers has promoted the innovation of technology and the expansion of applications. These collaborations have not only promoted the research and development and application of new technologies, but also promoted the application and market expansion of AR and VR headsets in more fields. At the same time, relevant companies and institutions are also actively building an AR and VR ecological system to promote the coordinated development of upstream and downstream companies in the industrial chain.

VI. Expansion of application scenarios
The application scenarios of AR and VR head-mounted devices are constantly expanding, extending from entertainment fields such as games, movies and TV to wider fields such as education, medical care, culture and tourism. The expansion of these application scenarios provides more growth opportunities and development space for the AR and VR head-mounted device market.

In summary, the driving factors of the AR and VR head-mounted device market involve technological progress and innovation, market demand growth, policy support and industrial planning, cost reduction and affordable prices, cross-border cooperation and ecological construction, and application scenario expansion. These factors have jointly promoted the rapid development of the AR and VR head-mounted device market and provided strong support for the continued growth of the market in the future.

This report studies and analyses global AR and VR Headsets status and future trends, to help determine the AR and VR Headsets market size of the total market opportunity by Type, by Application, by company, and by region & country. This report is a detailed and comprehensive analysis of the world market for AR and VR Headsets, and provides market size (US$ million) and Year-over-Year growth, considering 2023 as the base year.

For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.

To assess the competitive environment within the market including supplier revenue, market share, and company profiles.

Highlights
(1) Global AR and VR Headsets market size, history data 2019-2024, and forecast data 2025 -2030, (US$ million)
(2) Global AR and VR Headsets by company, revenue, market share and industry ranking 2019-2024, (US$ million)
(3) China AR and VR Headsets by company, revenue, market share and industry ranking 2019-2024, (US$ million)
(4) Global AR and VR Headsets key consuming regions, consumption value and demand structure
(5) AR and VR Headsets industry chains, upstream, midstream and downstream
Market segment by players, this report covers
Meta
Microsoft
Sony
DPVR
Pico Interactive
Google
HTC
Pimax
Vuzix Corporation
Lenovo
XREAL
Rayneo
Rokid
NOLO
INMO
Goovis

Market segment by Type, covers
VR Headsets
AR Headsets

Market segment by Application, can be divided into
Entertainment
Heathcare
Industrial
Education
Others

Market segment by regions, regional analysis covers
North America (United States, Canada, and Mexico)
Europe (Germany, France, UK, Russia, Italy, and Rest of Europe)
Asia-Pacific (China, Japan, South Korea, India, Southeast Asia, Australia, and Rest of Asia-Pacific)
South America (Brazil, Rest of South America)
Middle East & Africa
Report Includes:
Chapter 1: to describe AR and VR Headsets product scope, global consumption value, China consumption value, development opportunities, challenges, trends, and policies.
Chapter 2: Global AR and VR Headsets market share and ranking of major manufacturers, revenue, 2019-2024
Chapter 3: China AR and VR Headsets market share and ranking of major manufacturers, revenue, 2019-2024
Chapter 4: AR and VR Headsets industry chain, upstream, medium-stream, and downstream.
Chapter 5: Segment by Type, consumption value, percent & CAGR, 2019-2030
Chapter 6: Segment by Application, consumption value, percent & CAGR, 2019-2030
Chapter 7: Segment in regional level, consumption value, percent & CAGR, 2019-2030
Chapter 8: Segment in country level, consumption value, percent & CAGR, 2019-2030
Chapter 9: Company profile, introducing the basic situation of the main companies in the market in detail, including product specifications, application, recent development, revenue, gross margin.
Chapter 10: Conclusions