Paper Substrates for Wallpaper - Global Top Players Market Share and Ranking 2025- YH Research

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Paper Substrates for Wallpaper - Global Top Players Market Share and Ranking 2025

Publication Date: 2025-12-02
Report Id: 2858801
Industry: Chemical & Material
Report Page: 101
Chart: 109

PDF Download

Publication Date: 2025-12-02
Report Id: 2858801
Industry: Chemical & Material
Report Page: 101
Chart: 109

PDF Download

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Table of Contents
Description
Table of Figures
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1 Market Overview
1.1 Paper Substrates for Wallpaper Definition
1.2 Global Paper Substrates for Wallpaper Market Size and Forecast
1.2.1 By Consumption Value, Global Paper Substrates for Wallpaper Market Size, 2020-2031
1.2.2 By Sales Quantity, Global Paper Substrates for Wallpaper Market Size, 2020-2031
1.2.3 Global Paper Substrates for Wallpaper Average Selling Price (ASP), 2020-2031
1.3 China Paper Substrates for Wallpaper Market Size and Forecast
1.3.1 By Consumption Value, China Paper Substrates for Wallpaper Market Size, 2020-2031
1.3.2 By Sales Quantity, China Paper Substrates for Wallpaper Market Size, 2020-2031
1.3.3 China Paper Substrates for Wallpaper Average Selling Price (ASP), 2020-2031
1.4 Share of China Paper Substrates for Wallpaper Market with Respect to the Global Market
1.4.1 By Consumption Value, China Paper Substrates for Wallpaper Market Share in Global, 2020-2031
1.4.2 By Sales Quantity, China Paper Substrates for Wallpaper Market Share in Global, 2020-2031
1.4.3 Paper Substrates for Wallpaper Market Size: China VS Global, 2020-2031
1.5 Paper Substrates for Wallpaper Market Dynamics
1.5.1 Paper Substrates for Wallpaper Market Drivers
1.5.2 Paper Substrates for Wallpaper Market Restraints
1.5.3 Paper Substrates for Wallpaper Industry Trends
1.5.4 Paper Substrates for Wallpaper Industry Policy

2 Global Leading Manufacturers and Market Share
2.1 By Revenue of Paper Substrates for Wallpaper, Global Market Share by Company, 2020-2025
2.2 By Sales Quantity of Paper Substrates for Wallpaper, Global Market Share by Company, 2020-2025
2.3 Paper Substrates for Wallpaper Average Selling Price (ASP) by Company, 2020-2025
2.4 Global Paper Substrates for Wallpaper Participants, Market Position (Tier 1, Tier 2, and Tier 3)
2.5 Global Paper Substrates for Wallpaper Concentration Ratio
2.6 Global Paper Substrates for Wallpaper Mergers & Acquisitions, Expansion Plans
2.7 Global Paper Substrates for Wallpaper Manufacturers Product Type
2.8 Head Office and Paper Substrates for Wallpaper Production Site of Key Manufacturer
2.9 Paper Substrates for Wallpaper Capacity of Major Manufacturers and Future Plan

3 China Leading Manufacturers and Market Share
3.1 By Revenue of Paper Substrates for Wallpaper, China Market Share by Company, 2020-2025
3.2 By Sales Quantity of Paper Substrates for Wallpaper, China Market Share by Company, 2020-2025
3.3 China Paper Substrates for Wallpaper Paper Substrates for Wallpaper Participants, Market Position (Tier 1, Tier 2, and Tier 3)

4 Global Producing Regions
4.1 Global Paper Substrates for Wallpaper Capacity, Output and Capacity Utilization, 2020-2031
4.2 Global Paper Substrates for Wallpaper Capacity by Region
4.3 Global Paper Substrates for Wallpaper Production & Forecast by Region, 2020 VS 2024 VS 2031
4.4 Global Paper Substrates for Wallpaper Production by Region, 2020-2031
4.5 Global Paper Substrates for Wallpaper Production Market Share & Forecast by Region, 2020-2031

5 Industry Chain Analysis
5.1 Paper Substrates for Wallpaper Industry Chain
5.2 Paper Substrates for Wallpaper Upstream Analysis
5.2.1 Paper Substrates for Wallpaper Core Raw Materials
5.2.2 Main Manufacturers of Paper Substrates for Wallpaper Core Raw Materials
5.3 Midstream Analysis
5.4 Downstream Analysis
5.5 Paper Substrates for Wallpaper Production Mode
5.6 Paper Substrates for Wallpaper Procurement Model
5.7 Paper Substrates for Wallpaper Industry Sales Model and Sales Channels
5.7.1 Paper Substrates for Wallpaper Sales Model
5.7.2 Paper Substrates for Wallpaper Typical Distributors

6 Sights by Type
6.1 Paper Substrates for Wallpaper Classification by Type
6.1.1 Single-Ply
6.1.2 Multi-Ply
6.2 by Type, Global Paper Substrates for Wallpaper Consumption Value & CAGR, 2020 VS 2024 VS 2031
6.3 by Type, Global Paper Substrates for Wallpaper Consumption Value, 2020-2031
6.4 by Type, Global Paper Substrates for Wallpaper Sales Quantity, 2020-2031
6.5 by Type, Global Paper Substrates for Wallpaper Average Selling Price (ASP), 2020-2031

7 Sights by Fibre Composition
7.1 Paper Substrates for Wallpaper Classification by Fibre Composition
7.1.1 Mechanical
7.1.2 Chemical Pulp
7.1.3 Mixed-Fiber
7.1.4 Other
7.2 by Fibre Composition, Global Paper Substrates for Wallpaper Consumption Value & CAGR, 2020 VS 2024 VS 2031
7.3 by Fibre Composition, Global Paper Substrates for Wallpaper Consumption Value, 2020-2031
7.4 by Fibre Composition, Global Paper Substrates for Wallpaper Sales Quantity, 2020-2031
7.5 by Fibre Composition, Global Paper Substrates for Wallpaper Average Selling Price (ASP), 2020-2031

8 Sights by Basis Weight
8.1 Paper Substrates for Wallpaper Classification by Basis Weight
8.1.1 Lightweight
8.1.2 Standard Weight
8.1.3 Medium-Heavy Weight
8.1.4 Heavyweight
8.2 by Basis Weight, Global Paper Substrates for Wallpaper Consumption Value & CAGR, 2020 VS 2024 VS 2031
8.3 by Basis Weight, Global Paper Substrates for Wallpaper Consumption Value, 2020-2031
8.4 by Basis Weight, Global Paper Substrates for Wallpaper Sales Quantity, 2020-2031
8.5 by Basis Weight, Global Paper Substrates for Wallpaper Average Selling Price (ASP), 2020-2031

9 Sights by Application
9.1 Paper Substrates for Wallpaper Segment by Application
9.1.1 Residential
9.1.2 Commercial
9.1.3 Other
9.2 by Application, Global Paper Substrates for Wallpaper Consumption Value & CAGR, 2020 VS 2024 VS 2031
9.3 by Application, Global Paper Substrates for Wallpaper Consumption Value, 2020-2031
9.4 by Application, Global Paper Substrates for Wallpaper Sales Quantity, 2020-2031
9.5 by Application, Global Paper Substrates for Wallpaper Price, 2020-2031

10 Sales Sights by Region
10.1 By Region, Global Paper Substrates for Wallpaper Consumption Value, 2020 VS 2024 VS 2031
10.2 By Region, Global Paper Substrates for Wallpaper Consumption Value, 2020-2031
10.3 By Region, Global Paper Substrates for Wallpaper Sales Quantity, 2020-2031
10.4 North America
10.4.1 North America Paper Substrates for Wallpaper Market Size & Forecasts, 2020-2031
10.4.2 By Country, North America Paper Substrates for Wallpaper Market Size Market Share
10.5 Europe
10.5.1 Europe Paper Substrates for Wallpaper Market Size & Forecasts, 2020-2031
10.5.2 By Country, Europe Paper Substrates for Wallpaper Market Size Market Share
10.6 Asia Pacific
10.6.1 Asia Pacific Paper Substrates for Wallpaper Market Size & Forecasts, 2020-2031
10.6.2 By Country/Region, Asia Pacific Paper Substrates for Wallpaper Market Size Market Share
10.7 South America
10.7.1 South America Paper Substrates for Wallpaper Market Size & Forecasts, 2020-2031
10.7.2 By Country, South America Paper Substrates for Wallpaper Market Size Market Share
10.8 Middle East & Africa

11 Sales Sights by Country Level
11.1 By Country, Global Paper Substrates for Wallpaper Market Size & CAGR, 2020 VS 2024 VS 2031
11.2 By Country, Global Paper Substrates for Wallpaper Consumption Value, 2020-2031
11.3 By Country, Global Paper Substrates for Wallpaper Sales Quantity, 2020-2031
11.4 United States
11.4.1 United States Paper Substrates for Wallpaper Market Size, 2020-2031
11.4.2 by Type, United States Paper Substrates for Wallpaper Sales Quantity Market Share, 2024 VS 2031
11.4.3 by Application, United States Paper Substrates for Wallpaper Sales Quantity Market Share, 2024 VS 2031
11.5 Europe
11.5.1 Europe Paper Substrates for Wallpaper Market Size, 2020-2031
11.5.2 by Type, Europe Paper Substrates for Wallpaper Sales Quantity Market Share, 2024 VS 2031
11.5.3 by Application, Europe Paper Substrates for Wallpaper Sales Quantity Market Share, 2024 VS 2031
11.6 China
11.6.1 China Paper Substrates for Wallpaper Market Size, 2020-2031
11.6.2 by Type, China Paper Substrates for Wallpaper Sales Quantity Market Share, 2024 VS 2031
11.6.3 by Application, China Paper Substrates for Wallpaper Sales Quantity Market Share, 2024 VS 2031
11.7 Japan
11.7.1 Japan Paper Substrates for Wallpaper Market Size, 2020-2031
11.7.2 by Type, Japan Paper Substrates for Wallpaper Sales Quantity Market Share, 2024 VS 2031
11.7.3 by Application, Japan Paper Substrates for Wallpaper Sales Quantity Market Share, 2024 VS 2031
11.8 South Korea
11.8.1 South Korea Paper Substrates for Wallpaper Market Size, 2020-2031
11.8.2 by Type, South Korea Paper Substrates for Wallpaper Sales Quantity Market Share, 2024 VS 2031
11.8.3 by Application, South Korea Paper Substrates for Wallpaper Sales Quantity Market Share, 2024 VS 2031
11.9 Southeast Asia
11.9.1 Southeast Asia Paper Substrates for Wallpaper Market Size, 2020-2031
11.9.2 by Type, Southeast Asia Paper Substrates for Wallpaper Sales Quantity Market Share, 2024 VS 2031
11.9.3 by Application, Southeast Asia Paper Substrates for Wallpaper Sales Quantity Market Share, 2024 VS 2031
11.10 India
11.10.1 India Paper Substrates for Wallpaper Market Size, 2020-2031
11.10.2 by Type, India Paper Substrates for Wallpaper Sales Quantity Market Share, 2024 VS 2031
11.10.3 by Application, India Paper Substrates for Wallpaper Sales Quantity Market Share, 2024 VS 2031
11.11 Middle East & Africa
11.11.1 Middle East & Africa Paper Substrates for Wallpaper Market Size, 2020-2031
11.11.2 by Type, Middle East & Africa Paper Substrates for Wallpaper Sales Quantity Market Share, 2024 VS 2031
11.11.3 by Application, Middle East & Africa Paper Substrates for Wallpaper Sales Quantity Market Share, 2024 VS 2031

12 Manufacturers Profile
12.1 Stora Enso
12.1.1 Stora Enso Company Information, Head Office, Market Area, and Industry Position
12.1.2 Stora Enso Paper Substrates for Wallpaper Models, Specifications, and Application
12.1.3 Stora Enso Paper Substrates for Wallpaper Sales Quantity, Revenue, Price and Gross Margin, 2020-2025
12.1.4 Stora Enso Company Profile and Main Business
12.1.5 Stora Enso Recent Developments
12.2 KÄMMERER
12.2.1 KÄMMERER Company Information, Head Office, Market Area, and Industry Position
12.2.2 KÄMMERER Paper Substrates for Wallpaper Models, Specifications, and Application
12.2.3 KÄMMERER Paper Substrates for Wallpaper Sales Quantity, Revenue, Price and Gross Margin, 2020-2025
12.2.4 KÄMMERER Company Profile and Main Business
12.2.5 KÄMMERER Recent Developments
12.3 Hankuk Paper
12.3.1 Hankuk Paper Company Information, Head Office, Market Area, and Industry Position
12.3.2 Hankuk Paper Paper Substrates for Wallpaper Models, Specifications, and Application
12.3.3 Hankuk Paper Paper Substrates for Wallpaper Sales Quantity, Revenue, Price and Gross Margin, 2020-2025
12.3.4 Hankuk Paper Company Profile and Main Business
12.3.5 Hankuk Paper Recent Developments
12.4 Monadnock Paper Mills
12.4.1 Monadnock Paper Mills Company Information, Head Office, Market Area, and Industry Position
12.4.2 Monadnock Paper Mills Paper Substrates for Wallpaper Models, Specifications, and Application
12.4.3 Monadnock Paper Mills Paper Substrates for Wallpaper Sales Quantity, Revenue, Price and Gross Margin, 2020-2025
12.4.4 Monadnock Paper Mills Company Profile and Main Business
12.4.5 Monadnock Paper Mills Recent Developments
12.5 Qifeng New Material
12.5.1 Qifeng New Material Company Information, Head Office, Market Area, and Industry Position
12.5.2 Qifeng New Material Paper Substrates for Wallpaper Models, Specifications, and Application
12.5.3 Qifeng New Material Paper Substrates for Wallpaper Sales Quantity, Revenue, Price and Gross Margin, 2020-2025
12.5.4 Qifeng New Material Company Profile and Main Business
12.5.5 Qifeng New Material Recent Developments
12.6 Zhejiang Jinchang Specialty Paper
12.6.1 Zhejiang Jinchang Specialty Paper Company Information, Head Office, Market Area, and Industry Position
12.6.2 Zhejiang Jinchang Specialty Paper Paper Substrates for Wallpaper Models, Specifications, and Application
12.6.3 Zhejiang Jinchang Specialty Paper Paper Substrates for Wallpaper Sales Quantity, Revenue, Price and Gross Margin, 2020-2025
12.6.4 Zhejiang Jinchang Specialty Paper Company Profile and Main Business
12.6.5 Zhejiang Jinchang Specialty Paper Recent Developments

13 Conclusion

14 Appendix
14.1 Research Methodology
14.2 Data Source
14.2.1 Secondary Sources
14.2.2 Primary Sources
14.3 Market Estimation Model
14.4 Disclaimer

According to YH Research, the global market for Paper Substrates for Wallpaper should grow from US$ 103 million in 2024 to US$ 144 million by 2031, with a CAGR of 4.8% for the period of 2025-2031.

The strategic recalibration of 2025 U.S. tariff mechanisms is redefining global economic governance norms. This study deciphers the transmission mechanisms of tariff escalation pathways and global policy responses on corporate investment strategies, regional trade networks, and critical material supply architectures.

Paper Substrates for Wallpaper

According to YH Research, the global market for Paper Substrates for Wallpaper should grow from US$ 103 million in 2024 to US$ 144 million by 2031, with a CAGR of 4.8% for the period of 2025-2031.

Unit: US$ M

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In-depth insight into market trends

Paper Substrates for Wallpaper are paper-based backing materials engineered to act as the ground or substrate of wallcoverings. In a typical wallpaper construction, the substrate is the layer that is adhered to the wall and carries the printed design and any additional decorative or protective coatings. It may remain as a “true paper” wallpaper where the pattern is printed directly on the paper sheet, or it may be laminated or coated with other materials such as PVC, acrylic or textile layers to form vinyl-coated paper, paper-backed vinyl and other composite wallcoverings. Good paper substrates must provide adequate strength, opacity, porosity and surface smoothness to ensure print quality, clean installation and a stable service life.

Upstream, paper substrates for wallpaper are produced primarily from bleached chemical wood pulp, often blended with mechanical pulp, recycled fibres or small proportions of non-wood or synthetic fibres to tune bulk, stiffness and dimensional stability. Additives such as internal sizing agents, wet-strength resins and mineral fillers (calcium carbonate, kaolin, talc) are used to control absorption, opacity and surface characteristics. The furnish is formed on specialty or décor paper machines and then dried, calendered and, where required, surface-sized or pigment-coated to improve printability and coating adhesion. In parallel, upstream supply also includes inks and dyes for printing, as well as coating materials such as PVC resins, acrylic binders and primers that will later be applied onto the paper substrate in converting.

Downstream, paper substrates enter wallpaper converting lines, where they are printed via gravure, flexographic or digital processes and may be further treated with acrylic coatings, vinyl coatings or laminated films. This leads to several finished product families: traditional paper wallpapers with no plastic film, vinyl-coated papers, paper-backed solid vinyl wallcoverings and specialty laminated structures. These finished wallcoverings are slit and rolled for use in residential interiors (living rooms, bedrooms, corridors) and in commercial environments such as hotels, offices, healthcare facilities and retail spaces, where the choice of substrate (paper vs non-woven vs fabric) strongly influences installation method, durability and cleanability.

In 2024, global sales of Paper Substrates for Wallpaper reached approximately 55 K tons, with an average global market price of around US$1,750/ton. Production capacity varies significantly among manufacturers, with gross profit margins ranging from approximately 15% to 25%.

Paper substrates for wallpaper operate in a fairly mature but steadily evolving market that sits at the intersection of décor paper, construction materials and interior finishes. Demand is closely tied to cycles of residential renovation, commercial refurbishment and new building projects, with wallpapers offering a distinctive mix of design flexibility, installation efficiency and lifecycle maintenance compared with paint or rigid panels. Within finished wallpapers, vinyl and non-woven products currently attract much of the attention, but a large share of these systems still rely on paper-based substrates as backing or lining layers, so the substrate market tends to track the broader wallcovering industry rather than shrinking in line with any single product type.

On the demand side, several structural drivers support a gradual shift from low-end plain wall finishes toward more decorative and functional wallcoverings. Rising expectations for interior design, the popularity of feature walls and patterned surfaces, and the expansion of hospitality, retail and office spaces where branded environments matter, all favour wallpaper solutions based on printable paper substrates. At the same time, digital printing is reshaping the value chain: shorter runs, faster design cycles and on-demand production require substrates with more consistent surface properties and better compatibility with inkjet and UV technologies, encouraging producers to develop dedicated digital-grade wallpaper base papers.

In parallel, sustainability and health considerations are reshaping how paper substrates are specified and manufactured. End users and regulators are paying more attention to fibre sourcing, recyclability and indoor air quality, which favours substrates based on responsibly sourced cellulose, higher recycled content and lower-emission coatings. This creates an opportunity for paper-based systems to differentiate against fully plastic backings, but also raises the bar on process control, chemical selection and certification. Overall, the segment is expected to maintain moderate, resilient growth: not a rapid expansion market, but one where producers that can combine cost-competitive pulp-based substrates with improved print performance, easier hanging and credible environmental credentials are likely to consolidate share.

This report studies and analyses global Paper Substrates for Wallpaper status and future trends, helps the client to determine the Paper Substrates for Wallpaper market size of the total market opportunity by Type, by Application, by company, and by region & country. This report is a detailed and comprehensive analysis of the world market for Paper Substrates for Wallpaper, and provides market size (in Tons & US$ million) and Year-over-Year growth, considering 2024 as the base year.

For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.

To assess the competitive environment within the market including supplier revenue, market share, and company profiles.

Highlights
(1) Global Paper Substrates for Wallpaper market size, history data 2020-2025, and forecast data 2026-2031, (US$ million) & (Tons)
(2) Global Paper Substrates for Wallpaper sales, revenue, price by company, market share and industry ranking 2020-2025, (US$ million) & (Tons)
(3) China Paper Substrates for Wallpaper sales, revenue, price by company, market share and industry ranking 2020-2025, (US$ million) & (Tons)
(4) Global Paper Substrates for Wallpaper key consuming regions, consumption quantity, consumption value and demand structure
(5) Global Paper Substrates for Wallpaper key producing regions, capacity, production, and year over year growth
(6) Paper Substrates for Wallpaper industry chains, upstream, midstream and downstream
Market segment by players, this report covers
    Stora Enso
    KÄMMERER
    Hankuk Paper
    Monadnock Paper Mills
    Qifeng New Material
    Zhejiang Jinchang Specialty Paper

Market segment by Type, covers
    Single-Ply
    Multi-Ply

Market segment by Fibre Composition, covers
    Mechanical
    Chemical Pulp
    Mixed-Fiber
    Other

Market segment by Basis Weight, covers
    Lightweight
    Standard Weight
    Medium-Heavy Weight
    Heavyweight

Market segment by Application, can be divided into
    Residential
    Commercial
    Other

Market segment by regions, regional analysis covers
North America (United States, Canada, and Mexico)
Europe (Germany, France, UK, Russia, Italy, and Rest of Europe)
Asia-Pacific (China, Japan, South Korea, India, Southeast Asia, Australia, and Rest of Asia-Pacific)
South America (Brazil, Rest of South America)
Middle East & Africa
Report Includes:
Chapter 1: to describe Paper Substrates for Wallpaper product scope, global sales quantity, value and average price, China sales quantity, value and average price, development opportunities, challenges, trends, and policies.
Chapter 2: Global Paper Substrates for Wallpaper market share and ranking of major manufacturers, sales quantity, revenue, average price, 2020-2025
Chapter 3: China Paper Substrates for Wallpaper market share and ranking of major manufacturers, sales quantity, revenue, average price, 2020-2025
Chapter 4: Global key producing regions of Paper Substrates for Wallpaper, percent & CAGR, 2020-2031
Chapter 5: Paper Substrates for Wallpaper industry chain, upstream, medium-stream, and downstream.
Chapter 6: Segment by Type, sales quantity, average price, consumption value, percent & CAGR, 2020-2031
Chapter 7: Segment by Application, sales quantity, average price, consumption value, percent & CAGR, 2020-2031
Chapter 8: Segment in regional level, sales quantity, average price, consumption value, percent & CAGR, 2020-2031
Chapter 9: Segment in country level, sales quantity, average price, consumption value, percent & CAGR, 2020-2031
Chapter 10: Company profile, introducing the basic situation of the main companies in the market in detail, including product specifications, application, recent development, sales quantity, average price, revenue, gross margin.